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Write You - 3 Biggest Misconceptions About Use Value Versus Cash Value
In two previous articles, "3 Steps to Completely Eliminating Scams from Your Life" and "The Secret to Building a Highly Profitable Business", I shared with you one of the single most important concepts Walla According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ce D. Wattles wrote about throughout his writings for those seeking financial success... That of giving more in use value than you receive in cash value. The concept is simple... Very simple... In his cl ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ssic masterpiece, "The Science of Getting Rich", Wallace D. Wattles put it this way: "Give every man more in use value than you take from him in cash value; then you are adding to the life of the world by e lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ery business transaction." In spite of its simplicity, over the last several years I've discovered there are three big misconceptions concerning it, any one of which could be standing directly between you a here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe d the financial success you're seeking. Here they are... Misconception #1 - It only works one way. Some people want use value, more often than not lots of it, without giving anything in return for it. In d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro other words... They want something for nothing. Question... If you take something for nothing, are you adding to the life of the world by that transaction or are you taking away from the life of the world ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc by that transaction? Think about it. And while you're thinking about it... Here's something for you to ponder... In an article he wrote titled "Abundance", the third of three articles in his "The Law of easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi Opulence" series, Wallace D. Wattles wrote: "... desire for everybody what you desire for yourself, and be sure to take nothing from anybody without giving a full equivalent in life; and the more you give t nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically e better for you." Misconception #2 - It doesn't apply to me. Many people mistakenly believe the concept of giving more in use value than you receive in cash value only applies if they own their own busine and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ s. Nothing could be further from the truth! I hear comments all the time that go something like this: "Right now I'm working for someone else so I'm doing just enough to get by, but when I get my own busi ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ess *then* I'm really going to put everything I've got into it." Guess what? Ain't gonna happen! The Universe doesn't work that way. Only when you're making constructive use of what you have now will the ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a Universe trust you with more. Here's the deal... If you work for someone else, you sell your services to your employer. In other words... Your employer *is* your customer! If you want your own business, dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod start by giving your "customer" more in use value than you take from them in cash value. Then... And only then... Will the Universe begin moving you toward the business you want and it toward you. Miscon cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin eption #3 - I have to give things away free. This one never ceases to amaze me... There are a whole lot of folks out there, either because they feel guilty making a profit or because they've bought into so tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen me Internet "new economy" nonsense, who sincerely believe if they just run around the countryside and give enough "stuff" away free they'll somehow be magically blessed with riches. Nowhere in his writings t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel id Wallace D. Wattles ever say that, nor did he ever say anything even close to that. As a matter of fact... He said quite the opposite. Notice, if you will, Wallace D. Wattles *didn't* write: "Give ever ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust man more in cash market value than you take from him in cash value; then you are adding to the life of the world by every business transaction." He wrote: "Give every man more in use value than you take f y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products om him in cash value; then you are adding to the life of the world by every business transaction." Many people have this backwards. The bottom line is this... If you want financial success... Give every . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de erson with whom you deal *more* in use value than you take from them in cash value. Then... As Wallace D. Wattles also wrote in "Abundance": "Everything that comes to you will mean more life to someone el elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip e. Each gain you make will add to the wealth of someone else. What you get for yourself - life - you get for all. Your success adds to the life, health, wealth and happiness of all." Copyright 2006 Tony Mas tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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