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There is a cat fight brewing between Direcway LLC, Starband and Wildblue Communications for the large number of people in the U.S. who can't get some type

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of broadband internet and are willing to pay $50 or more to get better speeds. The combatants are telling investors there are 20-30 million "potential

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sers" out there in rural or underserved America...true, but the historical fact of the matter is that up to now, only 500,000 or so have been willing to p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y as much as $50-$100 a month for the "so called" high speed services offered by Direcway, Starband and now Wildblue. What has changed to stir all the pr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ss and advertising hubub by the companies? The claim is that both the Wildblue ka band and new Direcway 7000 offerings will finally give consumers a more

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

SL/Cable-like internet experience...ie lower latency and higher upload speeds. They expect that tens of millions of rural Americans will flock to their do

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rs to pay over $50 per month to be "connected". To a degree they are right. It has become virtually impossible to funcion as a business without broadband

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nternet and it is more and more difficult as a consumer to do without it. Even retailers (who obviously target consumers) are building sites that are very

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

difficult to navigate unless you have a fast connection to the net. Pictures chew up bandwidth.

More and more people have found it less expensive to buy

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ver the net...after all, we are nearing $2.50 gas now and who knows where it will end up. Imagine the cost of going to a store in a rural area in a vehicl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that is getting 12 mpg (pickup with a V8) with $2.50 gas? Quick math says it would run you about $16.00 for an 80 mile round trip.....do that three or fo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur times a month and buying at home from your easy chair starts looking pretty good. And you have time left over to plow a few fields if you like. Pretty

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

asy picture to get. The problem is that all too many rural Americans already figured that buying from home is a good thing...they just do it by the old re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iable U.S. mail order system. No computer or internet required.

The marketing effort by the "combatants" needs to focus on how much better the experience

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

will be over the net. Perhaps they can throw in some instructions on how to overcome the fear of computers and typing as well. This is what I beleive is h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mpering the efforts to reach rural America by satellite internet...fear of the potential user of new ways of doing things. This is a generational thing...

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ounger rural folks are going to find the internet the only way to travel in the future, but by that time WiMax should cover most of rural America with cab

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e/dsl-like pricing and satellite dishes might be used as birdbaths.

The point of this piece is to arm investors....don't make a long term bet on Wildblue

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or Direcway! They will provide a bridge to up to 1,000,000 or so underserved rural consumers and could make a splash over the next two years or so, but th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y will never reach the vaulted numbers they strive for within a timeframe to make a large impact or long term profits in the rural underserved marketplace

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many applications for how RFID systems help manufacturers and warehouse operations; these applications can be as unique as the enterprise they help. However, there are some common areas in these industries related to their logistics of getting the finished product to the customer or to another distribution center.

Focus on using influence in positive ways. Misuse of the laws will only come back to haunt you in the long run. You might get short-term instant results, but your long-term future will be bleak. The tools outlined in this book are powerful and are not to be used selfishly. They should not be considered a means of gaining a desired result at any cost. Rather, you should use these tools to get your desired outcome only when it is a win-win situation for all involved.

With 2006 nearly upon us, many people use this time to look optimistically towards the year ahead by setting financial goals and planning for the future. For many of us, achieving our goals is more of a lofty dream than a reality; but it is never too late to change that trend.

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