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It happens to all of us: the pressing personal problem or concern that takes center stage, leaving little energy or attention for anything else, i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ncluding work. Examples are a family member’s prolonged illness or death, facing the prospect or reality of divorce. Although most of us are pra

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cticed at putting on the “game face” and getting on with work, events of this magnitude may make it difficult or impossible to manage that. Each

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

person is, of course, different, and no solution will fit everyone. Here, however, are some useful coping mechanisms.

Support. Get the s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

upport you need, whether that’s counseling, a support group, a coach, or some blend of the three. Asking for help may not come naturally, but it

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can help you avoid mental or emotional tunnel vision and help you identify your best options.

Consider whether to share your news. Depend

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing on the situation, you may need to let a colleague or supervisor know what’s going on. There’s no need to share details, but especially if you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

suspect that there will be an actual conflict between your professional responsibilities and your personal ones, it’s often best to let someone el

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

se know.

Practice centering exercises. Whether it’s meditation, yoga, or just deep breathing, physical activities can help you center you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rself so you are better prepared to deal with work while you’re working and less likely to be pulled away mentally or emotionally by whatever is c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ausing you distress. This can be as simple as sitting in silence for 3-4 minutes and paying attention to your breath, gently releasing any though

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts that may come up. The beauty of a practice this simple, of course, is that you can revisit it at any moment, without even letting others know

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you’re doing it.

Excellent self-care. Get enough sleep. Eat real, healthy food. Don’t drink too much alcohol. Keep your body well-hydr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ated. When you’re under severe stress, it’s easy to let his go, but the extra effort will serve you well.

Be realistic. You may need to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ut back on your hours, take a “vacation,” or even take a leave of absence. Or you may not. But don’t try to be a hero. A realistic appraisal of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your energy will keep you from taking on too much, causing yourself to crash and burn.

Reflect. Journal writing can be a terrific tool f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or working through difficult issues.

Manage your energy. Take advantage of the days when you have sufficient energy to work hard. Althou

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gh you can take steps to keep your energy as high as possible (the other steps suggested here, for instance), it’s a reasonably safe bet that your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

energy will lag at some point, and you’ll be able to work with that rhythm if you maximize your output when you can.

Remember that this, too,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will pass. It’s a trite saying that may not offer much comfort in the moments of deepest pain, but the difficult times will not last forever

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Your strategic marketing plan gives the company, and everyone in it, a benchmark to measure all marketing activities against. A well-developed strategic marketing plan not only gives you a structured strategic and tactical outline, but also defines your target audience, messages, goals, and objectives, in a way that allows flexibility.

Career planning is vital. Planning without room for flexibility is a recipe for captivity.

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