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Write You - The Birth of a Successful Internet Business: Part Five of Ten -- Planning Your Website Strategy
Developing a professional website strategically designed to sell your products or services is one of the most important factors in determining your success. However, it is only the first step.
Before you begin the actual design process
Before you begin the actual design process
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
, you must first determine your overall strategy and design your website accordingly.
Internet marketers have basically two choices:
=> Design a content website that includes not only your products and services, but also information a
Internet marketers have basically two choices:
=> Design a content website that includes not only your products and services, but also information a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nd resources that will be of interest to your target market.
=> Design a mini website that focuses on just one product or service, with no other content of any kind.
Although both types of sites can be effective, your success will ult
=> Design a mini website that focuses on just one product or service, with no other content of any kind.
Although both types of sites can be effective, your success will ult
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
imately depend on your site design and marketing strategies -- both will play a very important role.
Content oriented sites are sites that provide visitors with content such as articles, tutorials, free ebooks and resources. This type
Content oriented sites are sites that provide visitors with content such as articles, tutorials, free ebooks and resources. This type
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
f site attracts their target audience with incentives. Their products and services are mentioned on the main page with a link to further information.
Content sites usually profit by educating their visitors. For example, a content site
Content sites usually profit by educating their visitors. For example, a content site
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
selling pet supplies might provide a basic tutorial to assist their visitors in learning how to groom a dog. They provide this tutorial completely free; however, the main purpose for this tutorial is to educate their visitors. And in t
ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc
urn, plug their products.
When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very
When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
important on the Internet.
Once you've gained your visitors' trust, they will be much more apt to purchase your products or services. However, above all else, you must never abuse their trust in you. You must be completely honest with
Once you've gained your visitors' trust, they will be much more apt to purchase your products or services. However, above all else, you must never abuse their trust in you. You must be completely honest with
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
your visitors and have a sincere desire to assist them. If your sole purpose in developing your own Internet business is for financial gain, your chance of success will be minimal.
The key to using this technique effectively is to prov
The key to using this technique effectively is to prov
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ide content that targets your potential customer. This content is used to presell your visitors through education.
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages an
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages an
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
completely focus on one product or service. Basically, the site is just a sales letter for the product.
A mini-site should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no b
A mini-site should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no b
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
anners or outside links of any kind -- nothing that will distract your visitors' attention.
The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted the better. For example, if you have a website that se
The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted the better. For example, if you have a website that se
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
lls a number of products, a good mini-site would focus on one specific product instead of all of the products. You could create a mini-site for each product you offer.
No matter which type of site you design, keep in mind, your website
No matter which type of site you design, keep in mind, your website
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
is a direct reflection of you and your business. The appearance of your website is the most important factor in determining your website's value. If your site doesn't look professional or pleasing to the eyes at first glance, its perce
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ved value will be low. The perceived value of your website will have a great impact on your success.
Not only must your website have a professional appearance, but it must also be specifically designed to sell. Everything within your w
Not only must your website have a professional appearance, but it must also be specifically designed to sell. Everything within your w
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ebsite should have one specific purpose -- getting your visitors to take action.
Every part of your website must be strategically designed. From your overall design to your sales copy -- each will play a very important role.
Your webs
Every part of your website must be strategically designed. From your overall design to your sales copy -- each will play a very important role.
Your webs
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ite is the most important sales tool you have. A professional website should possess all of the following:
Your Own Domain (www.yoursite.com)
Quality, Dependable Web Host
Customized Email Addresses:
- service@your
Your Own Domain (www.yoursite.com)
Quality, Dependable Web Host
Customized Email Addresses:
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ite.com
- support@yoursite.com
- info@yoursite.com
- admin@yoursite.com Target Your Potential Customers
Professional Appearance
Professional Looking Graphics
Quality Products/Services
- support@yoursite.com
- info@yoursite.com
- admin@yoursite.com Target Your Potential Customers
Professional Appearance
Professional Looking Graphics
Quality Products/Services
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Effective Sales Copy
Easy Ordering Process
Automated, Personalized Thank You Letters
Customer Database
Personalized Follow-up Letters
Opt-in List
Well Organized
Easy to Navigate
Lo
Easy Ordering Process
Automated, Personalized Thank You Letters
Customer Database
Personalized Follow-up Letters
Opt-in List
Well Organized
Easy to Navigate
Lo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ad Quickly
Search Engine Optimized
Take your time and do your homework prior to designing your website. Look at the entire picture and plan each step very carefully. Your website is the storefront of your business. Make it shine
Search Engine Optimized
Take your time and do your homework prior to designing your website. Look at the entire picture and plan each step very carefully. Your website is the storefront of your business. Make it shine
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.writeyou.org.ua/article/153657/writeyou-The-Birth-of-a-Successful-Internet-Business-Part-Five-of-Ten--Planning-Your-Website-Strategy.html">The Birth of a Successful Internet Business: Part Five of Ten -- Planning Your Website Strategy</a>
BB link (for phorums):
[url=http://www.writeyou.org.ua/article/153657/writeyou-The-Birth-of-a-Successful-Internet-Business-Part-Five-of-Ten--Planning-Your-Website-Strategy.html]The Birth of a Successful Internet Business: Part Five of Ten -- Planning Your Website Strategy[/url]
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