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Yes... a window washing business can be profitable, but you will have much more long term success and profitability if you expose your marketing message and your company to your prospects over and over again. If you don't, you'll be remembered briefly t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oday and forgotten tomorrow. That's just a fact.

The advertising "gurus" state that someone has to see your message at least 7 times before they feel comfortable with you, your service, or your company.

Now I'm not saying that you have to mail out 7 po

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tcards or distribute flyers 7 times to the same neighborhood of window cleaning prospects before someone calls you. No.

But every time you do advertise multiple times, or get the message out repeatedly to a prospect, you'll get more calls, you'll end up

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

with more business, and consequently, you'll make more money.

It really is amazing how this works, but subconsciously your prospects will begin to trust you and begin to get to know you if they see your advertising message(s) all over town or they hear

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your company name on a regular basis... even though they probably still don't know you from a hill of beans.

Way back when I was younger, I had a business as a "Bankruptcy Petition Preparer" where I was assisting people in filing for bankruptcy.

When I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

first got into the business, I started advertising in the local Pennysavers and other publications. At one point I was in 13 different publications. Initially, I received very few calls and it was getting a bit frustrating. What I was paying the adverti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ers was certainly more than what I was making.

But I also knew that if I didn't give up, it would only be a matter of time before business would boom and people would begin to trust me simply because they see my advertising message week after week after

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

week.

And lo and behold... it worked. The phone eventually started to ring. And it didn't stop.

As a matter of fact, it worked so well that the local bankruptcy attorneys got together and proceeded to force me out of business by filing all this legal

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

umbo jumbo against my company. They couldn't compete with me on price, so they eliminated the competition. Oh well.

But back to using repetition in the window washing business.

Think about this for a second... You mail a postcard to a neighborhood fill

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed with your desired prospects. A week later you distribute flyers (or have someone else do it) in that same neighborhood. Then the people in that neighborhood see you at one of their neighbor's houses doing a window washing job.

At this point what the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

're thinking is "Hey... this guy is serious about his business. He must be good because I've received some quality information about his service and now I see him around the neighborhood. Maybe I should give him a call and get my windows cleaned."

See w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at I mean?

Repetition when it comes to marketing may not really be earth shattering news to you, but it really needs to be stressed, especially in the residential window washing business.

Remember, you're trying to gain access to a person's private san

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ctum-their home. It's a lot easier to gain access if they feel comfortable with you BEFORE they even give you a call.

Then when you cement the prospect's comfortable feelings about you by showing up with a solid image and estimate presentation, your cha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ces of securing the job have just increased dramatically.

Within my manual, How to Start Your Own Residential Window Washing Business, I even go so far as to mention that if you only plan to do one postcard mailing to one neighborhood (if that's

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the marketing method you choose), and do no more mailings, then it would be best to save your money.

Sure you'll get some calls from one mailing. I've used 3 different versions of postcards and they all worked exceptionally well, but you won't see the a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

solute full benefit unless they're used repetitiously.

"Repetition" is another one of those lessons I learned the hard way. In the first few months of my business I spread myself too thin and was not consistent with any one marketing message.

A good ex

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ample is when I went out and bought some radio spots on a Jazz station. Radio isn't cheap, so I naturally couldn't afford to run my radio commercial for an unlimited number of times. I did end up running it 2 times a day for 12 weeks, BUT that is not nea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ly enough.

I received 2 calls from that radio spot, for a cost of $1,500. Um...not a good deal, huh?

Unless I had a huge budget where I could set aside quite a few thousand dollars and just continually run ads all day long for six months or so, this ty

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pe of marketing would never work because my prospects simply would not be exposed to my message enough.

So... don't forget to use repetition and consistency when spreading the message of how great you and your window washing company are. If you do emplo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

this tactic, then instead of being forgotten quickly like most window washing businesses are, you'll be remembered. And what does that mean to you? You'll simply put a whole bunch more profits in your pocket!

Best Wishes,

Steve
256-546-244

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Internet talk radio with its increasing audience coverage has become a great advertising tool.

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