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Write You - Trust Me, I'm in My Underwear -- The Guys (and gals) Who Earn TRUST are the Most Successful
The Network Marketing World was fractured, it seems to me, by the advent of the Internet. Traditional network marketing sales and recruiting techniques (weekly meetings, conference calls, "belly to belly" selling), were
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rendered obsolete in the minds of many.
The "Webpreneur" was born. Halleluja! No phone calls, no hanging out in hotel lobbies, no pestering of neighbors and friends!
The "closet marketer" was finally empowered! Enter S
The "Webpreneur" was born. Halleluja! No phone calls, no hanging out in hotel lobbies, no pestering of neighbors and friends!
The "closet marketer" was finally empowered! Enter S
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
AM, FreeForAll links, search engine chicanery...all in your underpants with no one the wiser! Woo-hoo!
But here's the catch: MARKETING IS SALES. And do we really want to buy anything from a guy sitting at home in his un
But here's the catch: MARKETING IS SALES. And do we really want to buy anything from a guy sitting at home in his un
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
erpants? Probably not. Sounds fishy.
"How would anyone know?" he (and you, perhaps) will ask. THEY WON'T. But they also won't know very much about you at all. Oh yeah, they can read about your online money-making succes
"How would anyone know?" he (and you, perhaps) will ask. THEY WON'T. But they also won't know very much about you at all. Oh yeah, they can read about your online money-making succes
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
es, or how you dropped three dress sizes in one month...but that doesn't tell them about YOU. That tells them about WHAT YOU HAVE DONE. And however impressive that may sound, the thought will always be in the mind of the
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
buyer: "Is it true? Can I trust this person?"
Success in sales is ALL ABOUT TRUST. Because what is a "sell-job," after all? Isn't it CONVINCING someone to take some action, to buy or buy-into something? A thought, a pai
Success in sales is ALL ABOUT TRUST. Because what is a "sell-job," after all? Isn't it CONVINCING someone to take some action, to buy or buy-into something? A thought, a pai
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
of shoes, a concept...even a lie?
A CON JOB happens because the con artist gains the TRUST of his victim.
So doesn't it stand to reason that if you want to be good at selling things, you have to be good at getting peo
A CON JOB happens because the con artist gains the TRUST of his victim.
So doesn't it stand to reason that if you want to be good at selling things, you have to be good at getting peo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
le to TRUST YOU? If they trust you they will be inclined to buy whatever it is that you are selling.
The really smart marketers, I think, online and off, have this all figured out and if you read web pages, books and ar
The really smart marketers, I think, online and off, have this all figured out and if you read web pages, books and ar
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
icles about MARKETING you will see that the guys (and gals) who can earn your trust are the most successful (over the long haul).
So what does this have to do with the title of this article? Buyers cannot totally trust
So what does this have to do with the title of this article? Buyers cannot totally trust
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ou until they know who you are. (And once they do YOU could sell virtually anything to them in your underpants…in person even!)
This is where CONTENT comes in. CONTENT CONTENT CONTENT. Everybody talks about CONTENT. But
This is where CONTENT comes in. CONTENT CONTENT CONTENT. Everybody talks about CONTENT. But
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
content is not what a lot of people think it is. It's not what I thought it was not long ago. It's not about facts upon facts, or images upon images, or even copy upon copy. It's WHAT's ON THAT PAGE (or in that presentat
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
on) THAT TELLS THE BUYER ABOUT YOU! That's the content they're looking for!
The challenge is, as a salesperson, TO FIND THOSE PRODUCTS THAT YOU BELIEVE IN because that's where your PASSION will come from. That's what wi
The challenge is, as a salesperson, TO FIND THOSE PRODUCTS THAT YOU BELIEVE IN because that's where your PASSION will come from. That's what wi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
l be HONEST and instill TRUST in your buyer!
Who's going to sell you a car first? The salesman that you have to go pull away from his Subway sandwich (by the way, do you believe that "Jared" lost 150 pounds eating at Su
Who's going to sell you a car first? The salesman that you have to go pull away from his Subway sandwich (by the way, do you believe that "Jared" lost 150 pounds eating at Su
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
way? Just asking...) -- or the salesman that owns a car just like the one you're looking at and LOVES IT?
Now obviously you can't be "IN LOVE WITH" every product you sell. But you have to find your passion SOMEWHERE. Be
Now obviously you can't be "IN LOVE WITH" every product you sell. But you have to find your passion SOMEWHERE. Be
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ause ultimately you're going to have to get people to trust you.
In the old-school network marketing world where virtually no business got done without "meeting the sponsor and his upline" -- and TRUSTING THEM enough to
In the old-school network marketing world where virtually no business got done without "meeting the sponsor and his upline" -- and TRUSTING THEM enough to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
drop a big check on them -- the "leader" showed his PASSION. And his disciples were the ones who could rouse the masses with their passion as well.
It's the same on the Internet today, but without as much flesh and bloo
It's the same on the Internet today, but without as much flesh and bloo
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
involved. The really good people on the net -- half the world it seems is peddling their stuff -- ARE PASSIONATE about what they do. For them it's really not about dumping a product on a million "loosely associated affi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
iates," to coin a phrase. The good ones are TRYING TO SOLVE PROBLEMS. They are passionate about it and so their work is good and their presentation smacks of sincerity (and the products usually ARE GOOD TOO)...and they g
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
in trust...and they sell like crazy.
My point is that whether you want to sell on the Internet or you want to drop flyers off at the beauty salon, or invite the neighbors over for a "meeting," you won't really be good a
My point is that whether you want to sell on the Internet or you want to drop flyers off at the beauty salon, or invite the neighbors over for a "meeting," you won't really be good a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
it until YOU KNOW WHO YOU ARE and WHY YOU ARE SELLING THAT STUFF in the first place.
Once you know that, you will be honest with YOURSELF. That alone sends a reassuring signal to the buyer...and you start gaining TRUST
Once you know that, you will be honest with YOURSELF. That alone sends a reassuring signal to the buyer...and you start gaining TRUST
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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