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Avon cosmetics are manufactured by the Avon Products, Inc. corporation. Avon produces perfum

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e, cosmetics and even toys with markets in over 135 countries around the world. Avon has ann

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ual sales of $7.74 billion around the world. Avon’s CEO and company chairman is Andrea Jung,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

who in 1999 was promoted to the position.

Today, Avon’s’ fastest growing markets are in Rus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sia and China. Though Avon has traditionally been and continues to primarily be a direct-sal

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es company, in places like China most sales happen in retail stores. Door to door selling wa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

banned in China during the 1990s, but this hasn’t seemed to slow Avon sales in China.

Avon

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cosmetics are not just for women, though traditionally women have been the target market fo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r Avon products. There are also Avon products that are geared toward men and their skin care

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

needs. Avon has also been seeing profits from their children’s products, including toys and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

basic toiletries such as shampoo and bubble bath.

More recently, Avon came out with two new

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

brands, “M” and “mark”. M is an Avon catalogue and line of products for men. Mark is an Avo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

line targeted to younger, college aged women (18-25). The Mark product line has been very s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uccessful and features a monthly ‘magalog’ that showcases the latest and most popular Avon c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

osmetics and other products geared toward younger cosmetics shoppers.

Beyond commercial pur

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uits, the Avon corporation is also invested in various philanthropic causes that are mostly

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

focused on health and women’s empowerment issues. Some of the biggest campaigns launched or

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

participated in by Avon involve breast cancer, domestic violence and global issues.

To find

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

out more about Avon cosmetics, corporation history or philanthropic ventures, take a look at

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

h their official website found at http://avon.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Write You - Avon Cosmetics: A Leader In Cosmetics As Well As Corporate Philanthropy

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