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Distributors who are thinking of building of their first Website, as well as those who already have one – will find in this 3 parts article answers to the following questions:

1. What is the goal of a recruiting Website?
2. What should be m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y first step?
3. What are the criteria of an effective Website?
4. What is the secret of a successful Website?
5. What are the available options for building such a Website?
6. What are the costs and expenses involved?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

1. What is the goal of a recruiting Website?
A most important prior clarification: A recruiting Website does NOT recruit distributors for you!!
The Website cannot do your job for you, there is no such a miraculous solution in ex

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

istence yet.
The Website would establish your presence on the Net, save you money and time and attract prospects that may become your down-line.
However, a Website cannot substitute the human touch, a person to person contact that can

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ake the difference between a prospect and a distributor.
A good Website is the most cost effective way to achieve the highest qualified leads and would help you to grow your organization in the fastest way possible.
Such a Website may

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ake all the difference between success and failure.

2. What should be my first step?
Once you understood that a recruiting Website is a necessary basic tool, and the decision to have one has been made, the first question yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u may ask yourself is: what's now? where to begin?
The huge variety of Websites and options may be confusing and paralyzing. Most of us lack even the basic Internet knowledge needed to specify such a Website, build it or have it built for u

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, do not know how much should it cost and even how to use it.

A good way to start is by asking distributors in your company who already have their own Websites, and collect information such as recruiting Websites addresses, development companies

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

costs, structure, problems they may have, etc. Learning from other people experience is always a fast and economic option.

Your next step would be to surf the Net and check that information. Then, in order not to depend only on information give

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n by people you happen to know, it is advised to read additional staff like this article. The internet is flooded with reading material about this subject and a short research would be very useful when forming your own view.
This preliminar

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

work is very important, because for an issue with such importance to your business you cannot afford making decisions based on partial and unbalanced information.

3. What are the criteria for an effective Website, or the "facts of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

life" of a recruiting Website.
The success and effectiveness of a Website is determined by two main criteria:

a) The number of leads received out of the total number of visitors to the Website (i.e. the "conversion rate"). I

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n other words: The percentage of people that submitted their details out of the total number of visitors.

b) The relevance of these leads. i.e. – does the Website present the business idea in such a way that only those seriously inter

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sted, would fill the application form? Or, what is the effectiveness of the Website in screening out low quality leads?

a) Conversion
It may surprise you to know that statistically the conversion rate of Websites in which vis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tors are asked to leave their personal details (leads) is averaged 1 to 2 percent, meaning, only 1 or 2 people out of 100 visitors would leave their details in your Website.
Let us say we would like to get an average number of 3 leads per d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ay. This means we should bring at least 150 visitors per day to our Website. Increasing the traffic to the Website (the promotion work) is not a simple task and involves both money and time.
For example, if by investing 300$ in promotion w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

have succeeded to bring 200 people to our Website per day, then each visitor cost us 5 cents. If 4 people from those 200 visitors left their details in the Website, then each lead costs us 2.5$.
Now, a good recruiting Website may reach conv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rsion rate as high as 6 – 7 percent. This means that for the above example the cost of each lead could be reduced to 0.5 – 0.8$.

b) Relevance
If we follow the above example and assume we have managed to get 4 people per day, then wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hin a month we will have about 100 – 120 prospects. Each of these prospects requires time and other resources (money…) until they either join our organization or decline. Naturally you would want to deal only with potential distributors rather t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

an waste your time with curious non-relevant people.

Once we understand that a price tag is attached to every lead we get, it becomes clear why both conversion rate and relevance of the leads are the only criteria for an effective website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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