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Marketing articles is one of the best ways to promote yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur business and get more prospects, publicity and profit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s. One of the best places to market your articles is in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your own blog.

How to use articles on your blog

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

A blog is a great place for very short articles. Here a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e just a few of the ways you can use articles on your ow

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n blog.

You can just write a few sentences an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d make it a blog post.

You can post an entire a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rticle.

You can also collect a few or several s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mall posts and turn them into a longer article.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l>

Another great idea using articles on your blog comes

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

from Patsi Krakoff and Denise Wakeman of The Blog Squad

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. They give a teleseminar on "From Blog to Book" how to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

write your book or e-book by posting short and/or longer

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

articles on your blog.

Still another way you can use a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ticles on your blog is to post a portion of an article o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n your blog, and then provide a link for your reader to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

click on to read the rest of your article on your web si

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

te. This is a great way to get more visitors to your blo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g, which turn into more prospects, publicity and profits

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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