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Customers expect a book to cost $9.95, $19.95, or perhaps as much as $49.95. With production costs, that doesn’t give you a lot of money to promote your books and generate sales. It depends on your income goals, b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ut if it consists of selling your books alone, you’d have to sell hundreds or thousands of books a month to earn any substantial income. Your operation costs and marketing expenses would quickly exceed the revenue

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s.

There is a better way. When you use your self-published books as a sales tool to identify customers and make additional sales, then your self-published books become a money-generating tool that can drive a mil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lion-dollar business.

Here Are 3 Examples of How Your Self-Published Books Can Create a Highly Profitable Business:

1. Well-known speaking and presentation skills coach builds a massive list of targete

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d, hungry prospects and a multi-million dollar business with a self-published book.

Speaking and presentation skills coach, Susan Berkley self-published her book, Speak to Influence: How to Unlock the Hidden

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ower of Your Voice, (http://www.speaktoinfluence.com) in 1999. The book has sold over 14,000 copies, is now in the second printing of its second edition, and continues to sell every month. Susan still gets quoted

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

from her book, even though it is over seven years old. In fact, the book recently scored blurbs in Glamour and Self magazines without even trying.

More importantly, Susan invites her book buyers to sign up for he

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r free e-zine through her website. In the e-zine, Susan offers subscriptions to her monthly paid newsletter, and promotes her products, teleseminars and consulting/coaching services. The revenue from these additio

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nal services and products is many times higher than anything she has received from publishing her book. Best of all, Susan can easily market new products whenever she likes. If she decides she needs more money, sh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e creates another program, sends an e-mail to her list, and makes sales—all from a list created through her self-published book.

2. A mortgage expert increases web traffic and generates millions of dollars of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

evenue for his mortgage brokerage company from his self-published book.

Brian Sacks’ self-published book, Yes, You Can Get a Mortgage: Even If You’ve Had a Bankruptcy, Foreclosure, or Other Credit Issue, (htt

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

p://www.marylandloantips.com) has helped thousands achieve the American dream of homeownership. For Brian, this $19.14 book has generated a constant flow of great customers and millions of dollars of revenue for h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is mortgage brokerage company.

Brian invites book readers to visit his website for more information and a personal evaluation. Quite often, this evaluation leads to mortgage services with fees ranging from $5,000

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.00 to $15,000.00.

3. The source for accurate celebrity contact information creates monthly, recurring revenue from his self-published book.

Jordan McAuley self-published his book, Contact Any Celebrity,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

(http://www.IMACelebrityResource.com) and sold it for $55.00. This book that provides contact information for celebrities is useful for authors who want positive quotes from celebrities to put on their book covers

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fans seeking autographs, and charities looking for celebrity endorsements.

Even though $55.00 for a book is a great price, Jordan didn’t stop there. He created a membership website with data that wouldn’t fit in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to the finished book. Jordan includes publicist information, additional phone numbers, and charities the celebrity already supports. It’s a lot of useful information specifically for authors and charities. Jordan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

charges only $9.95 a month for membership and promotes this option throughout his book. So instead of selling a book and getting paid once, Jordan has created monthly, recurring revenue from individuals who want c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onstant access to more extensive and constantly updated information.

Final Self-Published Thoughts

Too many authors see the self-publishing of a book as their end goal. When that book hits bookstores, the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y breathe a sigh of relief and pat themselves on the back for a big accomplishment. Yes, you should be proud, but don’t stop there. Self-publishing a book opens the door to hundreds of other business opportunities

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Online auctions have become a popular way for many people to make money. The online auction business model includes one party that sells products and services, while another party bids to purchase them.

Owning your own domain gives you so much more freedom on the internet and I would say it is an absolute necessity to ensure success, as it gives you the option to make changes to your site as and when you need to.

These days virtually every big household name business you can think of has a free Internet home business opportunity affiliate program. many are yet to take full advantage of this.

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