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  • Write You - Synch Your Book and Web Site Now, Part 2

    Are you an author that wants to sell more books? Sure you are. We all are. I can say that with such confidence because if your message was important enough to be written; it is important enough to be read. R
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ead by as many people as possible I might add.

    In the new millennium the web must play an important role in your book’s marketing plan. Your website address should be included in as many places online and o
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    fline in your marketing materials as possible.

    To develop your brand and increase your profits include your website address on all your printed media. Here are ten top ways to make sure your book and websit
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    e are synched as precisely as your palm pilot and computer are:

    6) Respond to reader email.

    Connect with your readers. Survey or simply ask questions of them. Answer their questions. There’s a world
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    of opportunity lying just beyond your reader connections. For the readers that you respond to often become your strongest cheerleaders.

    They buy your books; they give them away as gifts. They become general
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ly your mini-publicist team. And even if they haven’t bought your book yet, they still tell their friends about the useful information and most eventually become your most loyal customers. So don’t be weary
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    eep responding.

    7) Be Open to Reader Comments & Questions.

    When your readers’ comments or questions have a negative slant or tone, try not to take it personal. I’m not talking about those that are
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    downright rude and disrespectful. I suggest throwing those away. But if a reader has a genuine complaint or some constructive criticism, attempt to learn from it. Examine the problem objectively and work it
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ut quickly, if possible.

    For example, a client says when one of her readers calls in or sends an email with a complaint her first reaction may be to get defensive. Instead she de-personalizes it, removes he
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    rself or feelings from the equation. She hears what the complaint is, feeling no need to defend herself, she is able to fix it quickly and move on. When handling it this way, she remains polite and works to
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ake her site, the ordering process, or response time better.

    8) Personalize Your Site.

    People love hearing about the personal lives of celebrities and famous people. You didn’t know you were famous?
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    Yes, your book has brought fame to your name. Of course, there are levels or degrees of fame. Whatever level of fame you have received, I invite you to include your visitors into your circle by personalizing
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    your website. Doing so will increase your fame to new levels as you connect with your new web friends and customers.

    9) Investigate other profit opportunities.

    The adage of "Putting your eggs in d
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    fferent baskets" has always inspired me. I believe I’m destined to gain wealth from different sources. You are too, if you put this principle into practice. Your book can be diced, sliced and repackaged into
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    many different forms to help different markets. Information products are a hot commodity in the beginning of this new millennium. Not knowing how long it will last, some are even calling it e-gold.

    You are
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    already on the cutting edge with a great book Now all you have to do is decide how best to excerpt and slice your information. Short articles using excerpts from your book are great way to promote and gain f
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ree publicity. Ebooks are a popular way to help get the word out about your book. Here’s a great resource to help you transform your book into an ebook, "eBook It! Ten Tips to Profit From Your Passion" Click
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    here or visit http://www.writetowin.org/ebookit.html for more information.

    10) Promote Your Next Book.

    Yes, I agree you don’t wan
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    t to release your ideas too early and dilute the success of one book project by introducing another. But at some point, you will want to release your next title. Your website is the perfect place to start pr
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    moting your new release or upcoming title.

    Leveraging your profits by synching your book and website can be rewarding and profitable journey. Implement the tips above, synch your book to website and prosper


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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