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Write You - Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)
If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?
You COULD run around in circles trying to get your book in every bookstore in town. You COULD write Oprah or the Toda
You COULD run around in circles trying to get your book in every bookstore in town. You COULD write Oprah or the Toda
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
y Show, and hope for a call-back. You COULD spend months crafting a book proposal and wait another six months for the exact right time to send it to the exact right editor at the exact right publishing house with the exact right level of interest to stand behind your book.
But those are lies (well, for most of us, most of the time, they are) and h
But those are lies (well, for most of us, most of the time, they are) and h
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
re are the TOP SIX LIES and how you can avoid believing them:
Lie #1: You NEED to get your book in bookstores.
No, you don't. Visit your local bookstore-any bookstore-and you'll see thousands (maybe millions) of books crammed, piled, stacked and displayed. Do you really think that simply adding your book to this haystack will catapult you to succ
Lie #1: You NEED to get your book in bookstores.
No, you don't. Visit your local bookstore-any bookstore-and you'll see thousands (maybe millions) of books crammed, piled, stacked and displayed. Do you really think that simply adding your book to this haystack will catapult you to succ
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ss?
Truth: The right bookstore at the right location selling the right kind of books to the right customers CAN catapult your book to success. What is the right bookstore? One that sells your kind of book, whether it be a Christian bookstore, a success store, a health store, etc. For my book, "101 Ways To Pray Better And Get Faster Results," I am
Truth: The right bookstore at the right location selling the right kind of books to the right customers CAN catapult your book to success. What is the right bookstore? One that sells your kind of book, whether it be a Christian bookstore, a success store, a health store, etc. For my book, "101 Ways To Pray Better And Get Faster Results," I am
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
argeting Christian bookstores in my area, especially bookstores in churches. They will give me the greatest amount of exposure to the people who will actually be interested in my book. Who buys your kind of book? What is the best place to sell it? Maybe it is at a grocery store, a pet store, or at an airport.
Lie #2: You MUST get on Oprah.
Yes, i
Lie #2: You MUST get on Oprah.
Yes, i
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
would be nice to get on Oprah. Certainly, it could not hurt your book sales. But most people with this goal ask themselves the wrong question: "How do I get on Oprah?" Getting on Oprah is not the point, albeit a good objective, though a long-shot for most authors. However, as a natural optimist, I must admit there's no reason for you not to try!
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Truth: The RIGHT question to ask yourself is: "How can I create a book that Oprah would want on her show?" Why is this a better, more powerful question? First of all, it is focused on Oprah's needs, and she will only care about your book if it helps her and her show get more people watching and talking about (you guessed it) her. After all, you wan
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
people to read and talk about your book, don't you? That's why you're reading this article. Start with the right question, and you will end up the right answers. So how do you create a book that will appeal to Oprah? Write one that appeals to her television audience, mostly women who are at home at the time of her show. You can get more detailed,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
f course, and you should. Case Example: the new book "He's Just Not That Into You." Oprah has had one of the co-authors of that book on her show twice since its release.
Lie #3: You MUST get a big advance from a big publishing company.
Again, good idea, but it doesn't guarantee success anymore than carrying around a four-leaf clover ensures good
Lie #3: You MUST get a big advance from a big publishing company.
Again, good idea, but it doesn't guarantee success anymore than carrying around a four-leaf clover ensures good
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
uck. You need more than big bucks to get people to read your book. In fact, the only thing that a big advance gives you is the knowledge that the publishing company will try hard to make people buy your book. Yes, that's a plus. Yes, you want that. But it takes more than that to squeeze into the ranks with Stephen King, Dean Koontz and Seth Godin (
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
uthor of Purple Cow, among others).
Truth: What you really need is a good book, written well, formatted with the reader in mind, that entertains, informs, persuades and gets customers talking to each other. No easy job, I assure you. But it can be done. And is done. Here's how you can do it, too:
*Gather up the most popular, talked-about books in
Truth: What you really need is a good book, written well, formatted with the reader in mind, that entertains, informs, persuades and gets customers talking to each other. No easy job, I assure you. But it can be done. And is done. Here's how you can do it, too:
*Gather up the most popular, talked-about books in
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
the last five years (Harry Potter, Da Vinci Code, among others).
*Ask yourself, "What makes people talk about these books?"
*Copy the strategies, change/add/delete whatever you need to make your book more success-friendly.
Also, create something (a flyer, a business card, a bookmark, something) that your customers can pass on to each other. Or
*Ask yourself, "What makes people talk about these books?"
*Copy the strategies, change/add/delete whatever you need to make your book more success-friendly.
Also, create something (a flyer, a business card, a bookmark, something) that your customers can pass on to each other. Or
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ost up on a wall or keep in their purse or wallet. Make it good, funny, entertaining, informative, but make it something people actually want to keep (like a good article on book marketing =).
Lie #4: You MUST get radio or television interviews.
Like the other lies, this one seems true because all the big-name, big-book, big-salary authors do the
Lie #4: You MUST get radio or television interviews.
Like the other lies, this one seems true because all the big-name, big-book, big-salary authors do the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. And I must admit that we, if possible, should do them. But, the lie is that you actually NEED them to boost your book sales. They might and they might not.
Truth: What you REALLY need is to get your book in the hands of people who are ready, willing and able to buy them. How do you accomplish this? First, sit down and write out a description of
Truth: What you REALLY need is to get your book in the hands of people who are ready, willing and able to buy them. How do you accomplish this? First, sit down and write out a description of
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
he people who are most likely to be interested enough in your book to fork over money for it. Second, figure out where these people congregate: online, conventions, magazines, etc. Where do these type of people go to find the type of information which is in your book? Be specific. Write it down. Third, and lastly, get your book in front of those pe
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ple in those places.
For example: My book is on prayer, so I want to get it in front of people who are interested enough in the topic to trade their hard-earned money to learn how to improve their prayer lives and get closer to God. So, in addition to attempting the normal routes (getting book in bookstore, creating a website, trying to get book o
For example: My book is on prayer, so I want to get it in front of people who are interested enough in the topic to trade their hard-earned money to learn how to improve their prayer lives and get closer to God. So, in addition to attempting the normal routes (getting book in bookstore, creating a website, trying to get book o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
n Amazon.com), I also will contact Christian groups and organizations to give FREE talks on prayer, after which I'll offer my book.
Lie #5: The MOST important part of book promotion is having a good book.
Sorry, no that is not true. Yes, you should try to write the best book possible and give it a great, eye-catching cover, with a mind-grabbing t
Lie #5: The MOST important part of book promotion is having a good book.
Sorry, no that is not true. Yes, you should try to write the best book possible and give it a great, eye-catching cover, with a mind-grabbing t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
tle to boot. But, none of those savvy strategies are the MOST important part of your book promotion. They only work if you can do ONE thing...
Truth: The MOST important part of book promotion is (drum roll please) getting the right people to experience the great benefits of your book. If your book entertains, then that is the benefit. If your book
Truth: The MOST important part of book promotion is (drum roll please) getting the right people to experience the great benefits of your book. If your book entertains, then that is the benefit. If your book
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
explains or teaches, then that is the great experience.
Who are the right people? People who will tell others about your book.
*What are the three MAIN benefits of your book?
*Who should experience them?
Lie #6: If you do all the things in this (or any one else's) article, your book will out-sell the Harry Potter Series.
Truth: The outcome of
Who are the right people? People who will tell others about your book.
*What are the three MAIN benefits of your book?
*Who should experience them?
Lie #6: If you do all the things in this (or any one else's) article, your book will out-sell the Harry Potter Series.
Truth: The outcome of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
our book promotion will be the result of your tenacity, creativity, passion, talent, and willingness to try new things until somthing clicks. If you can do that, you will one day succeed. And, my friend, I hope that day comes soon for you.
If you enjoyed this article, why not print it out and share it with a friend or your writing group! Good luck
If you enjoyed this article, why not print it out and share it with a friend or your writing group! Good luck
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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