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When I meet an author with a great book concept, one who’s definitely the right person to write that book, right away I’ll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she’ll discover

5 Fantastic Benefits of Self-publishing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

1. Control. When you enter into a contract with a major publishing house, you’re signing an exclusive agreement that prevents your having input into most of the important decisions that will affect your book’s perception by the public, and its sales. You’ll have very little say about the look and feel of your book cover, the endorsements that appear on the back of y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ur book, or the wording of your press release, for example. And since all of the above elements are critical to giving your book its best chance for bestseller status, such loss of control can pose significant problems. “But don’t publishers know better than I what to do to sell a book?” you may ask. Not necessarily. Authors usually know more about their book’s subje

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ct—and hence, about their target audience (market)—than anyone else. Hey, they wrote the book!

More food for thought about signing with a major publishing house: If for some reason your book doesn’t sell quickly and the publisher lets it go out of print, there’s often a “waiting period” before the author is allowed to self-publish the book to get it back on the shel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es. In the meantime, the reading public sees that your book is “out of print” and a great deal of word-of-mouth damage is done. Self-publishing means that you are at the helm of your book project. Of course, it also means that the responsibility for its success rests in your hands. But when you believe in your message and know that you’re going to do everything in yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ur power to get that message out to your target audience, isn’t it a good feeling to know that you’re the one driving its success in the marketplace?

I suggest a balance of control and delegation. The right publishing ally can coach you through the process of writing and editing your book, and will also advise you to design and market your message in a way that gets

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

optimum results. Your publishing ally may be a book editor, a publishing consultant, a published author, or all three. If she’s worth her salt, though, she’ll know what it will take to get your book published, and she’ll know how to help you make it happen. Reputable help can be found in Literary Market Place (online or in your local library). LMP is the publishing i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ndustry’s by-nomination-only directories––here you’ll find book editors and publishing consultants with a proven track record.

2. Money. Why does it make good business sense to self-publish? Consider the following: a contract with the book publisher doesn't give you an ironclad guarantee that your book will ever and upon the shelves. If you’re a new author, your pub

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

isher will allocate zero marketing dollars to promote your book. It's sink or swim! If your book does sell well, it will be due to your own hard work and ingenuity—and your reward will be a tiny fraction of the book’s total profits. Self-publishing admittedly involves more capital risk, but it also means that the extensive footwork you do to market your book will go

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to producing income for the person who most deserves it. After all, you’re the one who’s doing all the work to ignite word-of-mouth about your book. Not only that, you wrote it! Don’t you deserve to reap 100% of the profit?

Makes sense, doesn’t it? One of the greatest perks I experience collaborating with authors is seeing our self-published books consistently creat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

more reader excitement and interest than their traditionally published counterparts.

3. No Waiting, No Rejection. The Cinderella story of the little book that gets discover by a publisher and becomes an overnight bestseller is mostly just that—a fairytale. Yes , it happens. But it hasn't been happening a whole lot lately. In the current publishing climate, with maj

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r houses paying gigantic advances to celebrity authors—their “cash cows”—not much is left to spend on developing new talent. Let's be honest: a publisher isn't going to spend a dime marketing a book by an as yet unknown author. To get your book considered for publication in the first place, you'll need to have an extremely convincing marketing strategy in place which

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you intend to implement on your own, at your own expense! Such as the case in every genre from children's books to alternative health to historical novels. First-time authors are being turned away en masse. And since many nonfiction book projects are time-sensitive—well-placed offerings intended to respond to a specific market trend—their authors often while way the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r precious window of opportunity waiting for agents or publishers to respond to a proposal. It isn't impossible to get a major publishing house interested in a book by a first-time author, but it’s getting more difficult all the time. Self-publishing removes the wait (and the accompanying weight from your shoulders) and the discomfort of rejection from the process of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

getting your book into print.

Why wait? And why bother wading through a mountain of rejections?

4. Independence. Self-published authors are usually people with confidence in their message. Many have already developed a following by giving talks and seminars in areas where they live and work. Experts know when they have a powerful personal message—they don’t need a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

publisher’s approval to pump themselves up. Such authors, many of whom are already seasoned professionals, self-publish their books because they love being in the driver’s seat of their book project. Rather than gamble that a big corporation will treat their book with the respect it deserves, such an author takes the publishing reins to ensure that her message reache

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s the widest possible audience.

No one cares more about your book than you do. Get someone on your side who will help you get your book the attention it deserves. A good editorial and publishing consultant knows how to (a) make your book irresistible and (b) market your book efficiently and effectively to your target audience.

5. Power of Belief. The power of beli

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f in our words is what makes promises good and turns dreams into reality. Authors who self-publish their books believe deeply that others will benefit from reading what they have to say. They have unshakable conviction. Such authors often tell me, “I had to write this book. I just have to get it out there!” Deep belief is the selfless power that drives all true servi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ce and makes a difference in the world. Authors with a strong sense of purpose know that they can make their books succeed. They don't want to wait around for a publishing house to “accept” their work. Aware that time is precious, such authors create their own publishing opportunities. They get behind their own message. They launch a campaign fueled with belief in th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

creative power of intention.

A good publishing consultant knows that the best way to make your book a true success is to help you create and market a message that both of you will be proud of for years to come. Creating uplifting books is a passion. Make it yours, and every one of your books sold will be a vote of confidence in humanity.

Copyright ©2005 Ceci Mille

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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