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Write You - 28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan wit
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
h those features in mind.
1. The author's previous books have sold well.
2. They love a book and think it will sell.
3. They think
1. The author's previous books have sold well.
2. They love a book and think it will sell.
3. They think
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
a book will sell.
4. They love it enough to publish, regardless of its commercial potential.
5. It's a book that deserves to be publi
4. They love it enough to publish, regardless of its commercial potential.
5. It's a book that deserves to be publi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
shed because of its value to a cause or the country.
6. An editor is passionate enough about it to overcome any doubts the house may have
6. An editor is passionate enough about it to overcome any doubts the house may have
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
about the book.
7. A new editor has arrived from another house and its building a list.
8. The publisher has the opportunity to reflag
7. A new editor has arrived from another house and its building a list.
8. The publisher has the opportunity to reflag
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
a successful author from another house.
9. The book will be the first in a series with strong growth potential.
10. The idea for the
9. The book will be the first in a series with strong growth potential.
10. The idea for the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
book is brilliant.
11. The idea for the book is timely.
12. The writing is superb.
13. The title alone will sell books.
14. An
11. The idea for the book is timely.
12. The writing is superb.
13. The title alone will sell books.
14. An
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
author's promotion plan guarantees a book's success.
15. The author is a media magnet who can guarantee enough publicity to make a book su
15. The author is a media magnet who can guarantee enough publicity to make a book su
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ccessful.
16. The author has a national platform such as a column or a radio or television show that will guarantee continuing exposure fo
16. The author has a national platform such as a column or a radio or television show that will guarantee continuing exposure fo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
r the book.
17. The publisher thinks that a book will back list and become an evergreen (like evergreen tree -- sells for long long time).
17. The publisher thinks that a book will back list and become an evergreen (like evergreen tree -- sells for long long time).
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
18. The book has subsidiary rights potential including book clubs, audio cassettes or foreign, electronic or movie rights.
19. The bo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ok has adoption potential in schools or universities.
20. The house has published similar books with success.
21. The book is on a sub
20. The house has published similar books with success.
21. The book is on a sub
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ject that the house has or wants to build a list in.
22. Overcome by auction fever, publishers convince themselves that, despite the profi
22. Overcome by auction fever, publishers convince themselves that, despite the profi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t-and-loss statement rated to determine a book's value, they pay whatever it takes to outbid their rivals.
23. The author wants to switch
23. The author wants to switch
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ouses.
24. The editor discovers a book on a trip to a book fair and thinks it will sell, or is caught up in the excitement surrounding a b
24. The editor discovers a book on a trip to a book fair and thinks it will sell, or is caught up in the excitement surrounding a b
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ook, or wants to justify the trip.
25. The publisher is sending the industry the message that because of new management or despite changes
25. The publisher is sending the industry the message that because of new management or despite changes
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
in the house, the houses a player.
26. The book being sold may not be a big one, but future books will have bestseller potential.
27.
26. The book being sold may not be a big one, but future books will have bestseller potential.
27.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
The author has a personal connection with someone in the house with the power to buy the book.
28. Publishing the book will enhance the h
28. Publishing the book will enhance the h
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ouse's prestige.
This is not a definitive list. John Saul, a novelist, observed if publishers don't want to buy a book, they say "It's bee
This is not a definitive list. John Saul, a novelist, observed if publishers don't want to buy a book, they say "It's bee
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n done to death." If they do want to buy that book, they'll say, "Always works."
(c) copyright 2004, Catherine Franz. All rights reserved
(c) copyright 2004, Catherine Franz. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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