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Sales letter writing can seem to be a tough task, especially in today’s world when much of business and sales c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

orrespondence is done via the internet and telephone. The best sales letter writing, whether you are correspond

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng with your client through e-mail or conventional post, can be achieved through the following four tips:

1 B

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e formal, but not stiff. Formal language makes your letter sound professional, but too much formality can lead

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o a letter sounding impersonal, as if you are using a stock template for every client. This appearance can be v

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ry negative to a potential client, and should be avoided. The best sales letter writing will sound formal but h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ave a personal undertone. Aim for this.

2 Your letter should be original. Most of your clients probably recei

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e hundreds of sales letters, and the best sales letter writing will include some means of distinguishing your l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

etter from the masses. You don’t want your client to think that your product or service is just like everyone e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

se’s do you? Of course not, which is why you also do not want your letter sound the same as all the others. Mak

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your letter something interesting without making it gimmicky, and you’ll have caught your client’s attention.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

3 Use their business name and name of your contact at least twice to let them know that you are aware of exac

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly who you are dealing with and that you have written your letter directly to them. Your client and contact sho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uld know that you are taking a personal interest in them when writing this letter. Not only does this provide a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

valuable distinction for you when competing against many other sales letters that are full of stock sentences a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d phrases, but it also gives a little ego boost to your client, which is one of the keys to the best sales lett

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er writing.

Don’t forget to sell. Some sales letter writers get so caught up in the rest of conventions that t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ey forget to sell their product and service and end up missing the point completely. The best sales letter writ

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing requires that you tell your client firmly in your letter why your particular product or service is better a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d more worth their time and money. Be clear, concise and upbeat, and you will surely win your clients attention

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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