Write You - Writing and Speaking

Like the contestants on TV's "Beauty and the Geek," I too have found a lot to love about working with technology clients. Every technology company needs ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rketing communication and public relations services, and freelance writers who can handle technical material will remain in demand.

High-tech marketing pr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ojects are often intellectually challenging and require strong writing skills. Technology continually offers new subjects to learn and the opportunity to b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

uild expertise that attracts loyal, long-term clients.

And, you may never hear higher praise for your work than from an engineer whose barely coherent dra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t you have transformed into polished prose.

Can You Talk Tech?

Serving technology clients takes a commitment to working largely--even ex

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

clusively--in this field. In most types of technology, the subject matter is increasingly complex and it changes rapidly. You won't impress a prospective t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

echnology client by saying, "I'm a quick learner." Instead, you will need a level of technical knowledge sufficient to build a good rapport and work produc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tively with subject experts.

To develop this technical depth, focus on a particular technology area and seek out the relevant Web sites, trade publication

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, dictionaries, and other resources.

After you have developed knowledge and experience in one technology, you can often extend it to others. For example,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

my primary focus is telecommunications and most of my clients have been equipment vendors or phone companies. But this focus opened the door at a semicondu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ctor manufacturer that sells the chips used in network equipment. It also got me into a major computer systems company, and once I started writing about sy

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

stems sales, I became the right writer for a medical systems company.

Breaking Into the High-Tech Market

Successfully marketing your se

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

vices to technology companies requires consistent and persistent targeting.

Target your services. Instead of being an "I do it all" write

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r, increase your credibility with potential clients by offering targeted services for specific project types, media, or technology areas.

Target y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our clients. Look for prospects in both high-tech companies and agencies with a technology practice. Former clients and colleagues may show up in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your future at another company, so make sure your relationships are positive.

Target your self-promotion. Use successful completion of on

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

project to sell the client on another: "Now that we have written this product brochure together, what about white paper?" Look for add-on projects for the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

same product or with other marketing staff in the company.

A Match for Success

Writing for technology companies won't necessarily give

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you the kinds of projects that other writers will envy. But by matching your writing skills to an engineer's need to communicate clearly, you can find many

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

opportunities for building and sustaining a successful freelance business.

And I promise, you too may come to love (or at least enjoy) working with geeks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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