Write You - Writing and Speaking

Most of us have seen a heckler at a baseball game. Sure, he’s like

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly to draw attention, both positive and negative. The louder he ho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

llers, the more attention he gets.

But do you and I want that kin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d of attention? Probably not. What most of us want to do – especia

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lly with our writing – is to make a positive impression that stays

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

with the reader.

That’s the reason I wrote the little book “Word

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s That Stick”…to help writers create impressions that stick to a r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eader’s memory like duct tape.

So, here are five ideas to help yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u attract attention:

1. Begin with a unique headline. Some of my

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

favorite headlines are slightly incongruous, or create curiosity.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

That’s what forces me to read more. Example: “Cold wave linked to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

temperature.”

2. A second headline technique: ask a question. Exa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mple: “Do you have these symptoms of work fatigue?”

3. In the fir

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st sentence, offer the reader some benefit for reading the article

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. Example: “While biking through the woods last month, I made a di

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

scovery that changed my life.”

4. Another way to begin: ask why.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Example: “Why do I always remember where I left the keys, but neve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r remember where I left the car?”

5. Use the word “you.” Research

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ers say it’s one of the most persuasive words in our language. Why

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

? It reportedly makes readers feel you’re talking directly to them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is not often that a person buys a car without taking a car loan. Most car sales are completed with a car loan. When applying for a car loan, you have to decide on the car you intend to buy, keeping in mind your budget, the price, the type of car and unexpected maintenance costs.

In order to really find the best health insurance coverage and provider you need to take the necessary time to obtain a health insurance quote from several different insurance companies. Doing so will allow you to find adequate health coverage at a price that won’t send you to the hospital in the first place.

Finding data entry work to do at home is becoming easier as this industry is growing by leaps and bounds. In the year 2000, it was estimated that over 4 million people work from home, and those doing data entry comprise a large part of that group.

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