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Giving a public speech can be daunting. It is well known that most people rank the fear of public speaking higher than death! Ho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wever, there are a number of techniques that can be used to overcome the fear of public speaking.

When you look at the audience,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ee them as one person. The best way to achieve this is to look at an individual and direct a sentence or two directly to them. T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is technique certainly gives a personal touch and you will feel like you are talking one on one. Don’t focus on something else su

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

h as the back wall. It is a common belief that if you are afraid of getting up in front of an audience, you should look at someth

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng else. Not True. In fact it is a distraction and takes the focus off the message you are trying to deliver. If you focus on a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

individual in the audience and concentrate on the message you are delivering, you have no time for fear or nerves. Just focus on

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the message.

Remember that they are there to see you. The audience members must value what you have to say because they are ther

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. They don’t know what you do. They have come to learn from you. Don’t worry what anyone else thinks about you – they don’t kno

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

what you do!

Put emotion into the delivery. Again, this will help you focus on delivering your message and you will forget abou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your fears and nerves. You might even enjoy it! If you feel what you are saying, you have a far greater chance of connecting wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h the audience. Put another way, if you don’t feel anything for what you are talking about, how is anybody else?

Use humor – not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing breaks the ice like a joke to loosen up the audience. Humor is a great way to get an emotional response and a connection with

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the audience. If people are laughing with you, they won’t be laughing at you. It is important to use jokes that relate to your s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bject. Stick with safe jokes that you know work. Don’t experiment. Also, don’t overdo the jokes. They haven’t come to see a co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

edian, and it could fall flat after a while.

Make the speech personal by directing it to the specific interest of the audience.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

his will cause an instant connection. It doesn’t matter if you are a certified expert in an area, if you don’t personalize the co

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tent the audience wont appreciate the information they have received. Get a good rapport with the audience. The best way to do t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at is ask the audience questions ie anyone from….

These are a few tips to overcome your fear of public speaking. Remember that p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

blic speaking is a skill and the more you practice, the better you will get. Even the best public speakers had to start somewhere

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Creating a high performing organization requires a relentless focus on ensuring a great work environment. When staff are enthusiastic about where they work and engaged in what they do, obstacles seem smaller, difficult problems give way to innovative solutions and exceeding expectations happens. Employee satisfaction doesn’t depend on salary, instead what makes a company a great place to work is employee empowerment. And what constitutes employee empowerment? I believe it comes down to a few basic principles, the third of which is effective communication.

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