Write You - Writing and Speaking

Public Speaking is a skill and an art that some can do naturally and with flair, while for the rest of us (the majority of us) it takes practice. Lots of practice. But by following a few proven techniques, public sp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eaking shouldn't be so daunting and in fact could be fun and uplifting.

Connecting with your audience is one of the most important aspects of public speaking, which the great public speakers do so well. If you conne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ct with your audience, you have won half the battle. Here are a few effective and proven techniques that the great public speakers use to connect with their audiences.

Research your audience. Try to find out what t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

heir background is. The topic and where you are delivering the speech can be used to help with the research. What are issues relating to them specifically? Try to make points specific to their concerns or issues.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

This will help you connect with the audience because the content of your speech is directly relevant to their needs. When public speaking, never use a generic speech because it is so easy to lose an audience with irr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

elevant content.

Try to personalize the speech. By that I mean, talk about your personal experiences regarding the topic. It keeps it real for the audience as they can see you are talking from experience and not ju

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

st theory. This technique also increases your credibility in the eyes of the audience because they can see you walk the walk.

Don’t stand behind the podium. If you stand behind the podium for the whole speech, it l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ooks like you are hiding. The audience could also feel like they are being lectured too rather than listening to a speech. When public speaking, body language is a powerful communicator. Use your body to communicat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e, as well as your words. Entertain your audience. Walk around to stage. This technique involves the audience at the sides as well as the center and keeps the audience interested.

Present facts and back them up wi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

th interpretation. Facts are important to justify and support your message, but don’t get bogged down because you might lose the audience through boredom. That’s why interpretation of facts is so important. It help

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s illustrate your points and gives bland facts real meaning that the audience can relate to, understand and therefore remember.

When public speaking, look into people’s eyes. Try to do that for one or two sentences

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to get a true connection. It will help you feel like you are talking to one person rather than a whole group. Don’t look at a far off point or the back wall, as the audience will not feel any connection. This is a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

quick way to lose and audience. Talk to individuals and connect with the audience.

Talk to all sections of the room – don’t focus on one side of the room, which some people tend to do subconsciously. Work the room

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

– even if you can't see faces in the back rows, include them anyway.

Don’t feel you have to talk non-stop. Pausing at strategic points of the delivery, such as after major points, allows the audience to ponder what

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you have just said, and reflect on how it relates to them. That is just as important as the information you are delivering, as it allows the information to be processed.

Ask questions of the group, it creates involv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ement and participation. Depending on the type of public speaking engagement, if people are able to ask questions during the speech, points can be clarified and expended as you go. This is a great way for the audien

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ce to connect with you, because it feels more like a two way conversation, rather than a lecture.

Power point is an excellent way to communicate with an audience. However, don’t rely on it to the exclusion of your o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wn presentation because people tend to switch off if all they are doing is reading from slides. Also, people tend to switch off if you dim the lights to help illuminate the slides – nap time. Use slides to support y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou, but keep the presentation dynamic.

When you deliver the speech, talk like you normally would. Don’t try to impress people with big words that only confuse and lose people. Some presenters write down a speech an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d read it straight word for word. You are try to get a message across to people, not win a prize for writing.

There are 10 effective techniques to help you deliver a dynamic and powerful public speaking performance.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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