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In my 18+ years of public speaking, teaching, entertaining, performing and training, I have never met an effective public speaker who attributed his or her talents to a DVD, tape or book he or she might have read. Personally, I h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ave not read or purchased any of those products. The reason is that I know something that the floggers of 'public speaker wares' will not tell you. Public speaking skill is one of those things we all have to learn by doing it.

I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

know that the ads and websites promise that this product or that product will make you the 'greatest public speaker in the universe!' And, because there are so many people who have discovered that public speaking skills can dramaticall

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y increase their earning potential, or accelerate their climb up the corporate ladder, there is a ready and willing market in which to sell tapes and such on the matter. There is a profit to be made off of people who, for lack of experi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ence, can be made to believe that there is an easy do-it-yourself-in-the-comfort-of-your-own-home program that will get the job done. I am here to tell you that there is not. If you tried one of these programs and did not become the gre

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

atest public speaker in the universe, do not believe for one moment that the problem resides with you. Responsibility for any failure belongs squarely on the producer and flogger of the product that failed you.

Can you imagine earning

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a black belt in the martial art of your choice by watching DVDs? Would you purchase a series of cassette tapes to learn to ride a motorcycle? Would you trust a carpenter whose highest credential was that he had read a book on home renov

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ations? You get the point. Doing kind-of-skill requires doing kind-of-learning.

Effective, dynamic, engaging public speaking ability can be acquired by anyone but you have to learn to do it the way that the effective, dynamic an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d engaging public speakers did it. If you have challenges to overcome, you will have to overcome them like accomplished speakers did (and you can believe that many of them did) If time is not an issue for you and you are looking at publ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ic speaking as a bit of a hobby, you can do several things:

1) Study speakers that you enjoy listening to (comedians, talk show hosts, news broadcasters) and analyze how they speak, how they time their delivery, how they deliver a punc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h line, how they pace themselves. As you pick out things that they do, make an effort to imitate their techniques when you speak in groups of friends, in board meetings etc;

2) Seek out and take every opportunity to speak;

3) Analyze

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your own public speaking. Decide what you can improve on and make a plan to make changes the next time you speak.

4) Don't get hung up on not being an expert speaker. Chances are, nobody is expecting you to be.

5) Once you have gained

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

some confidence, if you have a chance to video tape yourself speaking in front of a group or audience, do it! You will learn allot from watching yourself from the audience members perspective.

If you do not have the luxury of taking y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our time and view public speaking skills as something you need as soon as possible, you will do well to invest in attending public speaking workshops with an experienced professional who can offer you guidance based upon your needs and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

abilities. Workshops are a minimal business expense that can result in big returns.

Be cautious of "workshops" that are in reality a sales pitch for tapes, DVDs or books. Workshops should be just that. They should provide guidance and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

instruction while providing you with hands on experience. I have heard complaints from many people who attended sessions which were conducted under a well known name and after these people had paid significant sums of money to attend, t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hey learned very little other than the secret to their success was in the program they were given the privilege and special opportunity to purchase.

Workshops and seminars that have too many participants suggest that there might be gre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ater focus on maximizing fees instead of on really helping individuals to become better public speakers. Look for workshops that limit participants to a reasonable number based on the focus of the sessions. In general, and depending on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the purpose of the workshop, 10 to 15 would be the ideal maximum. Smaller groups will ensure that the workshops focus is on working with you to maximize your progress.

If you are determined to increase your career potential, you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are wise to be pursuing public speaking skills. There is not another skill that has a similar potential to catapult you toward greater success. But beware! There are marketers who are willing to use your desire to pad their pocketbook.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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