Write You - Writing and Speaking

Many speakers, even mature, well-educated people come on to the dais but fail to make an interesting presentation of their ideas on the given topic. Such poor speakers bore the audience so much that the audience yawns and struggles to stay awake. Quite

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sadly in some presentations the audience cannot recall at the end of a lecture what they have learned though the speaker has delivered copious amounts of information and given its analysis. Usually the purpose of a presentation is either to inform or co

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nvince or entertain, but an unskilled, ill-informed speaker can achieve none of these. An analysis of the factors responsible for the failure of a presentation of a hypothetical speaker is made in the following paragraphs. It is needless to say that the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rectification of those factors leads to success.

Assertion of the speaker’s authority and a proper body language: Some speakers don’t give the impression that they are the right people to talk on the given topic, either by their nervous behavior or th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eir failure to inform the audience of their credentials on the topic. Quite strangely, some speakers all through their talk either rivet their attention on a single listener or don’t look at the audience at all, giving their full attention to the notes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

they have brought. Some stare absently at the objects or look around the room for no reason or play nervously with objects like pen or note book which not only annoys the audience but elicits their distrust also.

Voice Modulation: Another important rea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

son for the failure of a speech is a voice which is terribly monotonous, lacking in the modulations and reflects neither the feelings attached to each piece of information nor the inferences made from such information. (Fast 108) Such presentations mak

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it difficult for the audience to understand; similarly in some presentations, the voice of the speaker and his point are mutually contradictory. A clear, modulating voice is a tool to make meaning clearer, but an improper use of it leads to confusion a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd irritation. (Jehan 105)

Introduction to the given topic: The audience has to be walked into a context. Listeners who have taken the pains to come to a venue are definitely interested in a speech. But the first and foremost factor defining the succes

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s of a lecture is the way the topic is introduced: its importance has to be explained, its relevance to the life or career of each member of the audience has to be properly connected, and the basic concepts related to the topic have to be explained. Man

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y speakers are not aware of this essential requirement of a lecture and hence focus more on the quantity of information - a lot of statistics, numerous references and scores of examples- while failing to lay a foundation for the audience to understand t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hose reams of information.

Fewer Perspectives rather than many: Many speakers deliver their speech with a false notion that many perspectives and many ideas make it a success. But the listeners can neither remember nor refer to all the contents of spee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ch some time later like one does with the written material; meaning of a speech has to made on the spot; they can not postpone it just because there is a lot of information; A speech where its meaning is postponed is definitely the one whose purpose is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ruined. The hallmark of a good speech is that the audience understands it on the spot as they listen. For this to happen, the entire speech no matter how big it is should center on very few principal ideas-three or four. Too many ideas leave the audienc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

wondering where they are being led.

Preparation: A speaker who is comfortable in his presentation and having adequate control over what he is going to talk about can deliver his message effectively. That he is comfortable in his job is reflected in hi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s voice, which is well-modulated and exactly tuned to the level of the audience – neither loud nor low-and in an appropriate facial expression. A ‘comfortable’ speaker makes the audience comfortable. A ‘comfortable’ audience receives the message correct

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ly and nothing can stop them from rating the lecture highly. A comfortable audience of the lecture forgets all of their other concerns and is lost in the lecture only. At the end, it carries home a pleasant experience as well as an insightful learning.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

But the key to such a level of success is preparation. A presentation can be successful only as much as its preparation is. During preparation, a speaker chooses everything that he has to deliver: information, experiences, stories, examples, visual aids

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, order of points, jokes, and even words too!

To sum up, many experienced, educated people are poor speakers; the success of a speech depends primarily on the preparation, introduction, voice, and body language. It is a false notion that a successful s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

peech requires many perspectives and several ideas; three or four principal ideas are enough.

Works Cited

Fast, Julius. Body Language, New York: Pocket Books, 1970.

Jehan, Gorge W. Persuasive Speaking. Surrey,U.K: Elliot Right Way Books Limited, 1972

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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