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Have you ever seen yourself on TV or videotape? Have you listened to your voice on a tape recorder. Have you examined photographs of yourself? Do you project the type of image you would like others to see?

These self

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

images are very important because they give you an idea of how you may be coming across to other people, either positively or negatively. Projecting an appropriate image as an auctioneer to other people significantly

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hastens the development and trust with those people. With an appropriate image, other people will feel much more comfortable and much more at ease around you, thus making it easier for you to communicate with them. O

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the other hand, if your image as an auctioneer is inappropriate, it will create a roadblock which may severely hamper your auction business.

Auctioneers who attend to the guidelines of image tend to be more successf

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ul than those who do not. Those auctioneers who look and act like professionals have a decided edge over those who do not convey a professional image. The critical importance of the image you project to others is unde

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

scored by the well- accepted fact that the famous debate between John F. Kennedy and Richard M. Nixon was won by Kennedy because of his physical image, not by the verbal content of his speech. That debate turned out t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o be the major turning point in that presidential election. Let’s take a look at the critical components of your professional image.

‘First impressions are lasting impressions.” Have you ever contemplated the ramific

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ations of your first impressions on other people—the way you dress, your voice, grooming, handshake, eye contact and body posture? The way you choose to manipulate each of these various factors has a profound effect o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

how other people will perceive you initially. It is unusual not to make particular judgments about a person with a heavy accent, weak handshake, sloppy grooming, poor hygiene, bad vocabulary, poor posture, or ill fit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting clothing. Ask your friends if you are guilty of any of these. If so, do something to correct them.

Depth of knowledge. This area refers to how well you know the auction business. There are a lot of auctioneers t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at can’t say one now two, but they are getting the business. How well do you understand the auction industry, your competition and the people that want and need the services of an auctioneer? You must make every effor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t to learn as much as you can about auction marketing. A lot of auctioneers brag about having never attended auction school, Take advantage of any training programs about auction marketing that are offered from time t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o time, as well as doing your own independent study. By knowing what you are talking about, you will command more respect from your customers and competition by projecting an image of intelligence and credibility. Bec

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

me an authority on auction marketing. Everyone loves to listen to authorities,

Enthusiasm. If you want others to show enthusiasm, you must project that quality yourself. It just doesn’t happen. Enthusiasm is catching

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

whether positive or negative. When you outwardly show enthusiasm, it rubs off on others, and vice versa. The choice is yours.

The final aspect of an auctioneer’s professional image is sincerity. This simply means th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t you cannot, and should not fake it. If you come across as insincere to others, it will have a more damaging effect on your relationship with them than if you violated all of the other components of image in the firs

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t place. So, above all else, be sincere in your interactions with other people, do not appear to be out strictly for yourself.

From the beginning to the end of every auction, from the signing of your auction contract

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, to the conclusion of the auction, with every person you do an auction for, you are on stage. Every word, gesture, expression, impression, yes, even the cleanliness and the condition of your truck or automobile will

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e seen and evaluated by others. That image you project will facilitate or impede your success with others and as an auctioneer. Therefore, go to great pains to make sure that the image you project, before, during and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

after every auction is an image that fosters open, honest and trusting communication. You can’t afford not to project a professional auctioneer image. It will not only help you but our entire state association as well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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