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If you don't recognize the importance of connecting, then your message, no matter how impor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tant, will not be remembered. Here are some practical ideas that can immediately make you m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re effective.

1. Purpose.

You must know the exact reason and result of y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

our presentation. Why are you presenting this information? What will happen if it is acted

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pon? Each answer should be in the form a one crystallized sentence. If it takes more than t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hat, then you really don't know what you're talking about.

If you do not have absolute cla

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ity about the speech or presentation, then neither will your audience.

2. Points.<

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

/strong>

People remember connecting ideas better than disorganized and disassociated ideas

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

How many times have you heard a speaker and thought, "What in the word was he talking abou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t?" Use similar words or statements to build memorable points (like you see in this article

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Purpose, Points, & Passion).

Alliteration like that builds memory and makes the speech mo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re interesting. It instantly helps the listeners connect differing points.

3. Pass

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on.

Emotion connects. In the first point above I said, "If it takes more than tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t, then you really don't know what you're talking about." That's an emotional statement. I'

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l get email from people who will never finish reading the article. They'll whine and wax in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eloquently about how they know what they're talking about but never know the purpose of the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r talk. Hmmm...I wonder if the audience feels the same?

Put energy behind your purpose and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

point. Feel personally what you expect the audience to feel.

Purpose, Points, and Passion

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

- do you have them in your presentations? If not visit elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.com" target="_blank">public speaking QA and get all your presenting questions answered

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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