Write You - Writing and Speaking

Would you rather scrub your bathroom floor than get up and speak in front of people? If so, you’re not alone. The fear of public speaking is the #1 fear in Americans, and affects people across the globe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. I’ve helped hundreds of people build presentation skills and I’d like to help you too. Here are six crucial steps to take the stress out of public speaking.

Step #1: Know Your Audience

When you kno

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your audience you can tailor the presentation to benefit them. Learn about your audience by conducting a brief email survey, interviewing audience members beforehand, and asking the meeting planner ques

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tions.

Knowing your audience will reduce performance anxiety because you’ll feel a connection with them. You’ll know that you are talking about interesting topics, which eliminates the fear of boring th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m. They will participate and become more engaged.

Step #2: Select the Right Topic

You also need to choose the right topic for YOU. Research shows that the top three professional speaker characteristics

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are the topic, speaker's enthusiasm, and knowledge. You’ll achieve all three when you discuss something you know, love, and can easily talk about. If you’re assigned a topic, you can:

1. Tie the assign

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ed topic to what you want to discuss.
2. Engage your curiosity and become interested. If you are not interested in the topic, no one else will be.
3. Smile and gesture during your talk to conv

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y interest.
4. Partner up with someone and discuss only the parts you enjoy.

Step #3: Become Less Self-Conscious

Have you noticed yourself mentally inventorying your hair, posture, voice, ou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fit, and word choices? These things make you more self conscious and cause social anxiety. Instead focus on something external and get your attention off of yourself. Some ways to focus externally inc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lude: Pay attention to what others are saying; Observe how the room looks; Get into the feeling and passion behind what you’re saying. Practice focusing externally in other conversations and situations

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o you can get good at it before your presentation.

Step #4: Get Physically and Mentally Ready Beforehand

If you are someone who gets anxiety symptoms such as racing heart, sweating, or shaking, get you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

body relaxed through exercise. To burn off nervous energy and release muscle tension, get 30-45 minutes of cardiovascular exercise three hours before your talk. Do some calming exercises like stretchin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g, deep breathing, and muscle relaxation 20-30 minutes beforehand. Get mentally ready by imagining yourself delivering the presentation exactly as you want. Picture yourself feeling great and the audien

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e reacting very well. A few minutes before you start, focus your energy on the powerful image you’ve created.

Step #5: Conquer Your Fearful Thoughts

Figure out exactly what you’re afraid of and then ev

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

luate the likelihood of the fear happening. If you’re afraid of tripping, calculate how many times you’ve tripped in the past or consider how you handled it if you did. It’s probably not nearly as bad a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s you think. A common mistake is thinking that because you felt nervous, the performance was horrible. How you felt is not the best measure of how things actually went. Most people say their talk went w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rse than audience members report.

Step #6: Connect with Your Audience

We all know what it is like to have someone speak at us. Think of yourself as having a conversation with the audience, just as you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ould during a one on one conversation. Allow your personality to shine through. Remember to look at individuals for at least three seconds but not longer than five or ten seconds or they’ll feel stared

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

down. Use animated facial expressions and do not hide behind a lectern or other prop.

Practice Your Way to Success

Now you have the 6 steps: knowing your audience, picking your topic, reducing self-co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sciousness, preparing effectively, handling fearful thoughts, and connecting with the audience. Put them to practice with as much public speaking as possible and you’ll gain poise, polish, and confidence

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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