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  • Write You - 10 Steps to a More Dynamic Voice!

    "Speak up, Counselor! Speak up!" So went the big Federal drug trial (on which I was a juror) as the Federal judge admonished the prosecuting attorney over and over, every day, during the course of
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    the trial. "We can’t hear you."



    The trial of some major drug king-pins, a seemingly open-and-shut case, ended in a hung jury. Why? The jury had lost confidence in the prosecutor -- who
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    had not communicated effectively. He distracted the courtroom because he spoke too softly, he lacked confidence in his closing arguments, and he mumbled.



    It all has to do with The Voice!
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    r>


    "There is no index of character so sure as the voice," noted the British statesman, Benjamin Disraeli. And that is doubly true in the business world. How often do we make judgments about p
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ople, over the phone, painting a mental picture of our potential new client, new boss, or associate, based on their voices? And are we aware that, at the same time, others may be judging us by the
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    strength of our voices and making business decisions based on their reactions to how we sound?



    Can we use our voices to greater advantage? Of course! That is why I have developed the 10 S
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    eps to More Dynamic Voice.



    You can do a Voice Makeover! But first you must Become Aware of Yourself and Your Voice. Just begin to listen to yourself and notice what might need wor
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    k. Notice others’ voices, too. What is it that makes one voice attractive and another so grating?

    As a voice improvement coach for over twenty years, I have worked with hundreds of clients who ha
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    e learned that the most important step in attaining a more dynamic voice involves doing what you do every moment of your life: Breathing!



    What is the difference? Breathing for E
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ffective Speech is opposite Breathing for Living. Take a moment to notice your normal breathing: A slow inhale, followed by a quick exhale. BUT, if we become conscious of our breathing, we ca
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    work on a Quick Inhale and, to support the sound of our voices as we speak, a Slow Controlled Exhale.



    Have you also noticed yourself trying to be low-key in meetings, but you end up mumbli
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    g? Try to really Open Your Mouth and increase the Resonance of your voice. Imagine the higher sound of the violin and the deeper sound of the cello: It all has to do with the volume
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    of the container. If you open your mouth more fully, your will gain a more resonant sound from the greater volume!



    Try also to Eliminate Lazy Tongue, by pronouncing all beginning a
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    d ending sounds of words, articulating each sound. Your confidence level will boost immediately, as you will be more easily understood.



    If you feel like the Pitch of your voice is t
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    oo high, here is a simple sentence to work on: This is the WAY home. Elongate the word, "Way," in that sentence. "Way" should indicate your middle pitch range. Pronounce that word and try
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    to speak from that pitch level to bring your voice down a bit.



    Perhaps the most deadly voice characteristic is Monotony. Concentrate on keeping your Energy Up - even if you h
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ave to fake it! - and your voice will gain Vocal Variety. Don’t be afraid to sound energized!



    And Smile! Nobody Knows that You are Nervous -- But You. When you have to make
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    that presentation to the company leaders, Don’t Apologize unconsciously. Make Eye Contact and Watch Extraneous Body Activity, and they will be convinced that you do know your subject
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    !

    Remember to Breathe Before You Speak -- Always! And you will develop your own Voice of Success!



    - Article appeared in WomensBiz.US, June, 2004:




    Karen Schadow
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    is the proprietor of The Voice of Success, specializing in coaching the speaking voice and in presentation skills, media training and speech writing. She can be reached at www.thevoiceofsuccess.com


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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