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Write You - Public Speaking Myth #2: Proper English is Not All That Important
I heard it with my very own ears. And what's even more distressing is that I heard it uttered by an attendee
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
during a break in a workshop I was giving. When challenged by another student, he cited as proof of his state
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ment the sloppy-to-abominable English heard by us all in our everyday lives.
Major political figures who
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
mispronounce common words.
Media pundits who love to increase their pundancy by saying "very, very
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
" when one simple "very"
serves the purpose perfectly well. If they further transgress and utter "very uniq
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ue", they
slide off my personal list of educated persons. (I'm sure you know that the word unique
cannot
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
be modified in any way; the thing being described as "unique" either is
one-of-a-kind or it is merely "unusu
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
l".)
The urge to lengthen words, phases, sentences seems to overwhelm our society, some of
which a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ppear to feel that worth of content equals length of content.
The prevalence of poor spoken and writ
The prevalence of poor spoken and writ
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ten English does not mitigate the fact that it has an adverse effect, which needs to be considered by
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
those who speak to others in order to get a positive effect.
People differ in their awareness of
People differ in their awareness of
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
word usage and speech patterns. What drives some people batty may leave another person completely untouched--
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
or at least undisturbed. However, there are many listeners who, when they have heard particular grammar error
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s or awkward syntax, downgrade the value of the message itself.
It's worth spending some time and energy to
It's worth spending some time and energy to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
earn correct grammar and correct pronunciation. Dictionaries are readily available in print and on line. Ther
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e are several excellent, easy to read books on English grammar; one of my favorites being, "Between You an
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d I: a little book of bad english", by James Cochrane
It's worth knowing how to avoid using language
It's worth knowing how to avoid using language
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
that is an affront to educated listeners and which turns them off to the strength of your message. To be cons
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
idered a successful speaker, you must be adept at capturing the attention of your audience, persuading them t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
o a certain point of view, or rousing them to action.
To achieve your goal, they must take you seriously.
To achieve your goal, they must take you seriously.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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