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One of the old saws of public speaking says that you should 'Tell em what y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou're gonna tell 'em. Tell 'em. Then tell 'em what you told 'em.' When you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ant to make a point during your presentation, you can use a similar formula

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

You tell 'em the point, illustrate the point, then tell 'em the point agai

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n. This formula, however, can seem boring and redundant if you don't spice

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t up a little. One way to do it is to use humor. Here's the formula:

1. Ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e your point.

2. Illustrate your point (in our example below we're using a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

humorous two-liner, but you could use props, humorous props, funny stories

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

serious stories, case studies, etc.)

3. Restate your point.

Here's an ex

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mple where your point is 'The Importance of Communication.'

1. First make

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our point by saying, Accurate and clear communication is an important part

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of our everyday lives.

2. Then illustrate your point. In this case use a h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

morous two-liner. It's like the student pilot who was asked over the radio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o state his altitude and location. He said, 'I'm five feet nine and I'm in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the left seat.'

3. Then restate your point in a slightly different manner

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y saying, You can see how what we may think is clear communication could be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

interpreted incorrectly especially when people are under pressure.

When yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u use humor in a public setting . . . especially when you are speaking to a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

business audience, or any audience who is not specifically there for humor,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

make the humor reinforce your point and you will get a much better response

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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