Write You - Writing and Speaking

1.Preparation

The most important step in public speaking is preparation. It is the No. 1 key to success in every endeavour and this applies especially to speaking in public. To make a successful speech requires in depth research of your topic. For every min

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ute that your speech lasts you will probably have to spend one hour in research and preparation!

If you think that 10 hours is a lot of time to devote to a 10 minute speech then consider Muhamm

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d Ali-The Master of Preparation. Some of his fights only lasted 10 minutes but he spent several months in preparing himself. He knew that preparation creates confidence:

Confidence in your abilities
Confidence in your knowledge
Confidence in a success

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ul outcome
Confidence to overcome fear
Confidence to take action

2.Practice

Training and Exercise is the next simple step in developing confident public speaking. If you want to become physically fit then you need to engage in training and exercise

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

It is the same with public speaking. Be prepared to feel foolish, awkward and nervous while you are learning and trying out new skills. Just do it anyway. The more you practice in public the more and quicker you will learn. So take every opportunity to speak in pu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lic. Remember, while you are learning you don’t have to be perfect, just use those occasions as learning opportunities. One way to get practice is to join a speaking club, as I did. That way you are working together with others who are also learning. You will recei

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e lots of constructive feedback, which is what you need while you are learning.

3. Perseverance

This is simply a matter of being determined to master the art and skills of public speaking and deciding never to give up. No matter how badly you think your la

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

st speech went or how badly you feel about it, give it one more try, then another and another. Improvement is incremental, if you keep on trying.

TRI, TRI again. Take action. Review it. Improve it. Then TRI again.

Alan Moreton

4. Plan a Si

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ple Structure

Introduction: Tell them what you are going to tell them. Body: Tell them two or three clear ideas. Conclusion: Tell them what you have told them.

Nothing could be simpler.

5. Pleasure

Speaking in public is a pleasurable, exhilarating experi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nce. It provides an opportunity to share your experience and your knowledge. You may not feel that speaking in public is a pleasure at first. You may feel absolutely petrified. Many people do. This is only natural. But once you have had the opportunity to learn a f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

w skills and have learnt how to control your nerves then you will experience the satisfaction of confidence in your abilities to speak in front of an audience.

6. Personality

You are invisible! Until you express your ideas and make them clear to others y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u are invisible. To make an impact on other people you must express your personality. Speaking in public is a wonderful way to do this. You have to make the invisible part of you visible. By sharing your real self, the hidden part of you, your feelings, your attitud

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s, your dreams and aspirations with your audience you connect with them in a very real and dynamic way. They see the real person and they are then able to enter into your world and empathise with you. By expressing yourself, your opinions, your ideas and your belie

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s and expressing them in your own unique style you make your personality visible to others.

7. Projection

When tackling the art of public speaking one of the strategies you can use is to see yourself as successful. Use positive tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

://mastermind-strategies.com/self-talk.html">Self Talk to enthuse yourself with confidence. Walk up to the podium with your head held high and with a confident air. No one can see what you are feeling inside. Act confident even if you don’t feel it. You will soon

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

feel confident as your feelings catch up with your actions.

8. Passion

To be at all convincing you must have a passion for your subject. It must be something you are vitally interested in. You must exude enthusiasm and you must communicate this excitement

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o your audience. So concentrate on this one thing until it becomes an all- consuming obsession. Then you will speak about it with conviction and your audience will be convinced of its importance to you and they will sit up and take notice.

9. Progress

Aft

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r you have made a few speeches take time to reflect on how far you have come. See the progress you have made. Begin to appreciate that you are feeling more confidence and that you are communicating more effectively. This will provide even greater motivation and it wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l renew your determination to keep on trying.

10. Perfecting

By putting these simple steps into effect you will learn how to become a confident speaker and by continually thinking about them and practising them you will desire to perfect your skills. There

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are many resources available to enable you to improve your abilities. There are speaking clubs, professional speaking organisations, books, courses and articles available. You may wish to use some or all of these resources to perfect your skills as a public speaker

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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