Write You - Writing and Speaking

Entering the speaking industry can be both daunting and exciting. It is an excellent environment where you can make a real difference in the lives of your audience. It is a rewarding and challenging industry to be part of. If you are keen to become a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

professional speaker, try these tips:

Find a buddy – make a friend with another speaker who is at a similar stage to you in their speaking career to be able to share ideas, questions, frustrations and wins with them.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in
Get a mentor – seek out a speaker who is an expert in their field and is willing to share one hour a month with you for 6 months. Create an agenda for each meeting, set up your expectations before the mentoring begins and reward them with your hon
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sty, loyalty and promote them to others whenever you have an opportunity.

Create a mastermind group – find 3-4 other speakers who are new and willing to meet each month to brainstorm ideas, share learnings, provide tips and encourage

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

each other on your path to become a successful professional speaker. You may schedule your meeting to occur before your monthly National Speakers Association meeting.

Contact speakers you admire - email, phone or write to speakers y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

u admire and let them know you are new and you would like to learn from them. Most people are willing to give you time, provide advice and share their information with you.

Attend all National Speakers Association (NSA) meetings – ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e this a priority in your month to attend these meetings that will develop your skills, expose you to accomplished speakers and build relationships with people in your industry.

Attend an NSA convention - schedule an annual convention

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in your diary to expose yourself to the best in the speaking industry, build your skills and meet people who are achieving their speaking goals. You may like to combine this with a vacation to an overseas destination.

Get involved in th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

NSA committee – volunteer to assist your local chapter with the meeting, greeting new members, accreditation programs or logistics. There are so many roles that could be suitable for you. It is a very rewarding experience.

Attend t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

astmasters – find a good group and learn more about your craft.

Borrow resources from other speakers - when you start out you may not have significant capital so borrow tapes, videos, books and resources from other speakers. When

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou become a well known, highly paid speaker you can do the same for new speakers.

Subscribe to Professional Speaker Magazine and Voice of Experience CDs - invest in your self-development with some of the best tools in the industry.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Read Speaker Directories - learn what categories are available, check out what speakers call their presentations, review accreditation experience and read their testimonies – this will all inspire you.

Review websites –

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

make time each day to visit the National Speakers Association websites from all over the world. Investigate other speaker’s websites for tips, product information and ideas.

Create a one-page overview of you and your topic - use this

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

age for marketing and sending to Speakers Bureaux as a summary of what you speak about.

Create a website - if you can’t afford a whole site to start; create a home page with your photo, contact information and what you speak about. Ex

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pand the site as your funding and reputation grows.

Meet Speakers Bureaus – introduce yourself as a ‘rising star’ and develop relationships with them. Make time to contact them regularly with your progress reports, new marketing info

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mation, promotional videos or CDs and invite them to see you present. These people are one of the most valuable resources in your industry.

Speak at interest groups for free – there are many groups who regularly meet and have guest s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eakers including SWAP, Zonata, Rotary and many more. Find out your local networks and offer to speak to their members.

Get Accredited – find out how to improve your skills through the NSA accreditation system and complete each level.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

This will keep you motivated to achieve your next level and build your skills as you do it.

Do a Presentation Course - learn how the professionals do it. Many speakers’ bureaus also run these programs so keep an eye out for them.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Seek voice coaching or enrol in a drama or dance class - learn more about your voice and body and how to increase your platform skills.

Be persistent – don’t get discouraged when you don’t have bookings, keep focused on yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r goal to become a professional speaker and remember… it takes time. Be patient.

This is one of the most exciting industries in the world – you can do it. Believe in yourself and you will become an exceptional professional speaker

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Once you have product to sell and it is selling very well, why stop there? Despite the enormous profit potential of upselling, millions have no idea just how much money they are turning away with every initial sale. Upselling is so easy and requires little to no extra work on your part than what is done at the time you sold your customer a service, product, or item in the first place. People either don't know about upselling, or they do and are under the false impression it requires lots of additional work from them.

Content management systems (CMS) store and manage an organization's electronic document and Web content so that even the non-technical authors and employee of the company can reuse the information across different applications which is otherwise done by technical programmers.

In Part One of this series, I mentioned briefly the importance of knowing the markets to which you submit. If you are an aspiring romance novelist sending your work to a publisher where the bread and butter is paid for by hard science fiction, chances are you are not going to have much luck.

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