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The Importance of Accessible Content on the Web

On today’s internet, content is king. Accessible content will entice visitors to visit and spend time on your web site, increasin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g the chances of a purchase or sponsor visit. Additionally, every major search engine is capable of scanning your web site’s content and determining just how unique and relevant it trul

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y is. Based on their findings, search engines will reward better content with higher rankings in their search results. For these reasons, it is absolutely essential that you spend time

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and effort crafting valuable content for your web site if you’d like to hold the attention of the traffic you receive.

Note: These guidelines are backed by numerous web accessibilit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y studies that were performed to determine exactly how users interact with internet content! See the last section for details.

Tips for Writing Effective Web Content

Follow

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

these simple, proven tips to improve the readability of your content.

Avoid jargon. Many times, terms that may be familiar to you as a professional will not be easily under

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

stood by an inexperienced reader. Make it as easy as possible for users to find the information they need. If you’d like to include a jargon term, you can put it in parenthesis. Sometim

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es a dictionary or glossary can help users understand jargon, but including these features is not an excuse to overuse jargon in your content. If your content includes abbreviations or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

acronyms, make sure that they can be easily understood by the common user.

Use familiar words and phrases. If your typical reader recognizes certain words or phrases that ar

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e commonly seen or heard, make sure to use them in your content. These types of phrases are what readers look for, and what they will commonly use as keywords in their web searches. You

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can collect relevant words and phrases by performing open-ended surveys and by reviewing common search terms associated with your site and related sites.

Use proper case. C

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ase refers to uppercase and lowercase letter usage in your content. It may seem obvious, but many people tend to avoid conventional capitalization when they are trying to make an import

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ant point. As a general rule, always use capital letters to start sentences and to identify proper nouns or acronyms. If you want to get a reader’s attention, use bold, italics, or unde

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rline styles — not excessive capitalization.

Limit the number of words and sentences. The attention span of the typical internet user is much shorter than you would expect.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

To make sure the reader gets all the way through your content, reduce the number of words per sentence and the number of sentences per paragraph. As a general rule, sentences should con

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tain no more than 20 words and paragraphs no more than six sentences.

Use descriptive topic sentences. The first sentence of every paragraph should briefly introduce that pa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ragraph’s theme, including the scope of what will be covered. This is very important as users tend to scan the first sentence of each paragraph when looking for specific information. Us

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing descriptive topic sentences will allow you to better organize your content and make it more accessible to the user.

Sources

All of these guidelines are backed by studies wh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ich observed the behavior of users who were interacting with and reading web content. Here is a list of the studies this information is supported by:

Morkes and Nielson: 1997

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Spyridakis: 2000

Bailey, Noyani, and Hall: 2000

Ahlstrom and Longo: 2001

Tullis: 2001

Koyani and Lafond: 2001

Lynch and Horton: 2002

Nielsen and Tahir: 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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