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Write You - 188 Stage Hero's Journey (Monomyth)- Every Hero Must Be A Fish Out Of Water At Some Point
The Hero's Journey (also known as the Monomyth) is the template upon which the vast majority of successful
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
stories and Hollywood blockbusters are based upon. It is upon this structure that situations are superimp
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
osed. This is why stories such as Alien (1979), Gladiator (2000), Godfather (1972), American Beauty (1999)
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Annie Hall (1977) and many others (all deconstructed at www.clickok.co.uk/index4.html) appear to be diffe
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rent but are all constructed, almost sequence by sequence, in the same way.
The following blockbusters ha
The following blockbusters ha
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e all been structured around the Hero's Journey template: Titanic, 1997 - grossed over $600,000,000; Star
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Wars, 1977 - grossed over $460,000,000; Shrek 2, 2004 - grossed over $436,000,000; ET, 1982 - grossed over
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
$434,000,000; Spiderman, 2002 - grossed over $432,000,000. So how come you don't know it inside out?
For
For
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
a number of very valid reasons, if you want to write (and sell) successful stories, whether they're Hollyw
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
od blockbusters, Indie successes, novels or other story forms, you need to master the Hero's Journey in a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
very detailed way...
EVERY HERO MUST BE A FISH OUT OF WATER AT SOME POINT
One critical element of any su
EVERY HERO MUST BE A FISH OUT OF WATER AT SOME POINT
One critical element of any su
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ccessful story - as all stories involve Transformation - must be the Fish out of Water stage. The Hero dem
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nstrates the Devolved State upon entering a new domain and the Evolved State upon leaving it. In Beverly H
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ills Cop (1984), Axel arrives in Beverly Hills as a Fish out of Water and departs it as a Master [of that
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
orld].
The Fish out of Water stage is commonly seen at a number of points [along the Hero's Journey], inc
The Fish out of Water stage is commonly seen at a number of points [along the Hero's Journey], inc
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
luding:
Upon entry of the First Threshold, where the Hero enters a New World. In Departed (2006), both Bi
Upon entry of the First Threshold, where the Hero enters a New World. In Departed (2006), both Bi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ly and Colin are initially Fishes out of Water in the police department. In Brokeback Mountain (2005), bot
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
h Ennis and Jack Twist are Fishes out of Water when they first make their way to camp on the mountain.
Up
Up
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
n entry of the Road of Trials and Transformation. In The Godfather (1972), Michael is initially a Fish out
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
of Water when he arrives in Sicily. In Gladiator (2000), Maximus is initially a Fish out of Water in Rome
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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