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The Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are bas

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188+ stage template.

Unde

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

standing this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mount

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

THERE IS ONLY ONE STORY

THE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Gives you a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d) Gives you a universal structural template upon which you can superimpose your situational story. This is why stories such as Alien (1979

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

), Gladiator (2000), Midnight Cowboy (1969), American Beauty (1999), The Graduate (1967) and many others (all deconstructed at the URL below

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

appear to be different but are all constructed, almost sequence by sequence, in the same way.

.....further details at www.clickok.co.uk

A

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

RIDGED TIPS AND EXAMPLES:

*****Rebirth*****

Surviving the Near Death Experience triggers a Rebirth, which is demonstrated in a number of w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ays.

Physical Expressions of Joy. In Star Wars (1977), Luke et al rejoice at surviving the garbage compactor.

Celebrations. In Dances with

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Wolves (1990), the tribe celebrates.

Change of Clothes. In Dances with Wolves (1990), John Dunbar is dressed in the full Sioux outfit. In G

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ldfinger (1964), Bond goes into the bathroom to change and comes back in new clothes.

Goodbye to the Old Self. In Dances with Wolves (1990)

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, John Dunbar literarily says "Goodbye" as he walks into the tent. In Syriana (2005), Arash says goodbye to his Father.

New Behaviour. In A

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ien (1979), Ripley takes charge.

*****Reflection*****

The rewards of the Journey and Transformation are visible and entice the Hero into t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e Transformation (before the stage of the Road of Trials). In Shawshank Redemption (1994), Andy can make a difference by helping the inmates

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with their education and the guards with their taxes. In Scarface (1984), Tony sees the material rewards available to those who have follow

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d the path. In Romancing the Stone (1984), Jack tries to persuade Joan that going after what's on the map is the key to solving her problems

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Information technology processes are considered as assets in business and should be managed and protected through ITAM systems.

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From a cursory survey of websites and brochures, you'll see a myriad of different types of mortgage. The mortgages explored so far are a basic overview - you'll find any amount of types - some combining several features and with added incentives to tempt you.

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