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The Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 1

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

8+ stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must mas

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Dru

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

store Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE HERO'S JOURNEY:

a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) G

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ves the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ngible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

.

d) Gives you a universal structural template upon which you can superimpose your situational story. This is why stories

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uch as Alien (1979), Gladiator (2000), Midnight Cowboy (1969), American Beauty (1999), The Graduate (1967) and many others

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

(all deconstructed at the URL below) appear to be different but are all constructed, almost sequence by sequence, in the sa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e way.

and more...

*****Major and Minor First Threshold Guardians*****

There are a number of guardians present in every

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uccessful story. There is a myth that the First Threshold Guardian is he who allows entry to the First Threshold, yet this

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s only the minor First Threshold Guardian. The major First Threshold Guardian is that character (or characters) that accom

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

anies the hero through the First Threshold (and sometimes even the Belly of the Whale) and who the hero must overcome befor

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e he (or she) is allowed onto the Road of Trials and the deeper Transformation (the dissolving away of the Old Self). In Sp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rtacus (1963), Spartacus must overcome Marcellus before he is free and allowed to build his army. In The Godfather (1972),

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ichael must overcome Sollozo before he is allowed to proceed to Sicily where his Old Self dissolves away. In Scarface (1983

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, Tony must overcome the Colombians and Omar before he is allowed to proceeed onto the task of robbing Frank of his kingdom

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Company structure has various levels of organization and each of these levels has its own management.

When you have your own business you must lead your customers to make a buying decision. You must assume the role of a leader and use the influence you have to convince your customers that your product or service is the correct solution to their problem. Here's a short story that illustrates this lesson:

If you are an entrepreneur or business owner, you know the routine; get an idea, share it with others, start a business, lose steam. Here are some tips to get you out of the rut and back into business. These tips will get you into the game and enjoying it again.

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