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Playing with metaphors expands the range of your thoughts, and increases your brainpower. Is a belief a "truth" or a "tool?" The metaphor you apply c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an totally alter your perspective. Trying out many metaphors can give you new insights. For example, a belief seen as a "truth," is something that you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

would want to hang onto, since you wouldn't want to base your decisions on "lies."

On the other hand, a "tool" is something that is used for a given

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

purpose. If the job at hand calls for a different tool, you drop the one you have and pick up another that works better. That is a radically differen

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t view of beliefs, isn't it?

How many metaphors could you apply to the concept of belief? A belief could be seen as a "program," like that in a compu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ter. That would be similar to "tool," in its disposability - you replace programs when better ones come along. Of course it might suggest other things

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, like the "corruptibility" of programs.

A belief could be seen as a theory, a certainty, a bridge, or a cage. You could even see a belief as a compo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nent of identity: "I am the man who believes this." Each metaphor you apply gives a different perspective, and new insights.

Testing Metaphors

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

You can test metaphors intellectually, to see where they might lead. Then you can test them in reality, to see which are more useful. This is how yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

u play with metaphors to expand your thinking and improve your life.

For example, many people see being an employee as being a "slave." This isn't a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

very motivating metaphor, since slaves have few options, and are forced to do things. So what other metaphors could we try? How about a "partner," or

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an actor in a play? A partner commands or demands more respect as an integral part of the business. An actor is temporarily playing a role, and knows

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that it will come to an end.

Myself, I always saw being an employee as being a businessman. I was in the business of selling my labor. This left my c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hoices wide open. I could look for a better "customer." Neither I nor my "customer" (employer) owed anything to the other except what we agreed upon,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

so I never felt bitter or taken advantage of. Of course, operating on this perspective also lead me to start this internet business, so I haven't had

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to sell any labor for years now.

Playing With Metaphors

Which is a better metaphor for the Earth? A garden that needs to be tended, or a self

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

-sustaining organism that lives for its own sake? Is a religion or philosophy a social construct, or a personal recipe for happiness? Is the market a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

symbiotic relationship between customers and businesses, or a battle ground? Is a good idea a gift from above or hard-won gold to be hoarded?

Brainpo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

wer can in part be measured by how many ways you can look at things, since more ways equals more creative possibilities. New metaphors mean more ways,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

so look far and wide to find new metaphors for everything around you. It is not only a good brain exercise, but a way to discover better ways to live

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you are thinking about a career in media, you may be only thinking about the person who anchors the morning news; however, there are many more careers in media that are less obvious, but very challenging and rewarding as well.

Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, marketing is essential in order to let people know your business offer exists.

If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected. Why is that? I'll tell you in this article...

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