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A few phrases are often used in the writing community, such as “Show, Don’t Tell,” or “Write What You Know.” These phrases stem fr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

om bits of wisdom that writers have gained throughout the years. For example, “showing,” instead of “telling,” can make your writi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng much more vivid for your reader. The advice to “write what you know” also has good intentions behind it. You can often write be

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tter about something with which you are familiar rather than a topic that is completely foreign. After all, how many writers can a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ccurately (or interestingly) write about the physics behind a rocket launch?

While the intentions may be good, the end result may

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

not be. After all, many people are inquisitive by nature, and this may be even more so for writers! Many writers love to explore

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

complex ideas ranging from what it really means to be human or how to build a solar powered vehicle. Writers also have a tendency

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to love research. Again, it’s that inquisitive side that makes us desire to learn and understand more—which leads us to our proble

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

m.

If we only write what we know, we may soon bore of writing or start feeling like we’re writing the same thing over and over. M

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

any of us write because we feel compelled to, or we want to share some insight or knowledge. The reasons are varied, and therefore

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

so are the topics we examine through our writing. However, we must have some sense of our topic in order to write about it clearl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y. How then, can we avoid boredom while still writing cohesively about a subject?

One way is to write what you love, what you’re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

most passionate about. Why? There are several reasons! One is that, if you want to make a name for yourself as a writer, it’s best

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

if you can focus on one or two broad areas, such as parenting or sailing. This approach allows you to demonstrate your expertise

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in a certain area, but also allows plenty of room for creativity. If your “niche” writing is something that you love or have great

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

passion for, that’s even better! Your writing will probably be much more vivid and engaging if you choose something that you care

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

about. Your reader will sense this, as well. Do you need to know everything there is about your topic? Absolutely not! However, y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou’ll probably find that you enjoy the research a lot more if you’re reading about something that interests you!

This concept of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

writing what you love applies to all types of writing: fiction, nonfiction, books, magazine articles, how-to advice, personal essa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ys, you name it. So, you’re next step is to identify two or three areas about which you feel the most passionate and start writing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You may be thinking that your business is just too small for big Project Management techniques, but that is simply not the case. Don't let all of the fancy terms like Network diagram, Gantt chart, and Work Breakdown Structure scare you.

You are not your competition. So, why are you trying your hardest to look like them, sound like them, and perform like them? Don't follow the throng! Find your USP and multiply your marketing dollars!

We see it everyday, articles about businesses in the local paper, internet news sites, or industry publications. But why do companies bother doing interviews and building relationships with reporters and media experts? Because a business news story is worth approximately seven times the value of purchased advertising!

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