Write You - Writing and Speaking

Article marketing is one of the cheapest and easiest ways to get traffic to your website. It's not a magic bullet, however - you need to do it properly

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or you're just wasting your time.

So why is it that one person's article can drive a ton of visitors to their website while another person's article si

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ts on the article directory and may never drive a single click?

The main difference is the author resource box - the section where you get to tell the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eader a little about yourself, your website and what you can offer them. How you write your resource box can make a world of difference in how many visi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tors you get.

If you dig through any of the large article directories, you'll find all kinds of resource boxes that say something like this:

Joe Schmo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e writes about topic X for the Topic X website. Boring!

Would that really make you want to click through and visit that site?

Now how about the foll

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

wing:

Are you frustrated with trying to find good Topic X information on the internet? Are you seeing the same recycled information on every website yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u visit?

Well, I've got good news - you'll find all the stuff you're looking for about Topic X at www.TopicX.com. Plus, you can get a copy of our speci

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

al report "What They Don't Want You To Know About Topic X" absolutely free. Go to www.TopicX.com right now to find what you've been searching for.

Isn'

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that a little more exciting? Do you think people would be more likely to click through to your site when they read that?

Okay, I promised 3 tips for w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

riting a good resource box, so here they are (that's part of tip #1 right there):

1. Offer them something and then DELIVER it. If you promise them a sp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ecial report on whatever your site is about, give them a special report. Not just a bunch of rehashed information they could have found on any other web

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ite.

Make it unique. Something they'll learn from and remember so the next time they need information, your website will be their first stop.

2. Quit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

talking about yourself. Your reader doesn't care about how long you've been working in the field, what letters you've got behind your name or even what

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your name is, for that matter.

Tell them why they should visit your site, offer them something valuable for doing so and give them the link to click.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. Include an anchor text link and the plain address for your website.

That means you'll have a relevant keyword that links to a page on your site (it d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oesn't always have to be the home page) and you'll also include somewhere in the resource box.

In spite of the "rules" of the article directories, not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

everyone who posts your article on their site will include the live links back to your site. If you have the plain address in the resource box, it will

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

till show up on their site. It may not get as much traffic as a live link would, but it's better than no link at all.

So there you go - 3 tips (as prom

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ised in the title!). If you use these tips, you'll start to see more traffic to your website and more subscribers, income, or whatever else is your goal

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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