Write You - Writing and Speaking

Writing articles is one of the most effective ways to promote your business regardless of whether you promote affiliate programs, MLM, or your own pro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ducts and services.

As an article directory owner, and someone who uses articles to promote my business, there are several mistakes I see article wri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ters make that sabotage their articles. Below are several mistakes article writers make, and how you can correct them so you get more traffic and more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sales from your articles.

1. Weak Titles

Your title should effectively describe what your article is about. Many writers don't take the time to cra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ft titles that get results. It may be laziness or simply a lack of understanding in how to write good titles. If you want readers to read your article

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and click through your resource box, you need to craft an effective title.

To do this, you need to treat your title like a headline. Write it as if

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you are writing a headline. You can search article directories to get ideas. You can also use keyword tools to help you find the right keywords to cra

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ft your article titles. Using the right keywords will help your article rank higher.

2. Misplaced Affiliate Links

Most article directories, includin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g mine, won't accept articles with affiliate links in the body. Sites like Ezine Articles, doesn't accept article with affiliate links in the resource

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

box.

If you must use affiliate links in your articles, better buy a domain and point toward your resource.

3. Long Winded Resource Boxes

I have ch

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ldren. Now I have grandchildren. I don't have any pets, but one day I may just buy a couple of Rottweilers as pets because I love them.

Are you bored

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

yet?

Although you may find these facts about your life interesting, readers don't. When I read a resource box about a 34 year old car enthusiast who

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

owns her own auto parts shop, I yawn and then click away.

The bottom line is: readers don't care about the details of your life. They want to know w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hat you have to offer, and what you offer in your resource box had better be the next logical step in your article. Your article gives readers a taste

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

; your resource box had better contain the next course. If it doesn't, readers will click away and you've lost them.

4. Unrelated Resource Boxes

May

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be you've written a great article. You've gotten the reader to read it all because you had an intriguing title and great information that makes your r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eader want to click through. Now it's time to deliver.

If your article is about gardening, but your resource box is all about the next big thing in i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nternert marketing, kiss your reader goodbye.

Readers want information. Your resource box should tell them where to go to get more information. If it

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

doesn't, you've wasted your time and alienated your reader.

If you're making these mistakes in your article writing, they're easy to correct. Correc

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t these mistakes, and you'll draw your readers in and get them to click through to your site. Isn't that what good article writing is really all about

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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