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We have seen mobile phones evolve over the last few years and some may say that they are no longer used as they were firs

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t intended.

Whether you use your phone to make the odd call or go over your allowance each month, JD Power’s annual surv

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y has revealed that people are using their phones less for calls; making an average of 10 calls a week, compared to 14 la

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t year. This has resulted in a massive increase of 14 text messages on average per week, per person.

So, what else are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e using our phones for instead of making calls?

What was once known as the "WAP era" of mobile phones has changed and no

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

people are going online to check their emails, the latest news and social networking sites, amongst others.

Phones like

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the new Nokia N95 are paving the way to a whole new type of mobile, with the integration of satellite navigation systems.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

This avoids the need to carry two devices around with you, thus leaving one in your car ready to be stolen whilst you go

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

shopping.

You may have remembered the age of the Nokia N-Gage where manufacturers seemed to take the idea of gaming a st

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

p too far, designing a phone to sit in your hands in the same way to other portable gaming devices. Nowadays they are ta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing advantage of the large screens that come with our phones and not worrying so much about the design.

Taking pictures

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n your mobile phone has also taken off. With the launch of the Sony Ericsson K800i last year, people are finding that th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

3.2 mega pixels on offer can be just as good as their average digital camera and often use the same type of memory cards

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

This is again leading to people using their phone’s camera instead of carrying two devices around.

When you’ve ran out

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of features on your phone to use, you can find yourself sat on the tube listening to the latest release by your favourite

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

artist thanks to the integration of music players. This used to be possible on phones in the past but Sony Ericsson has

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pent time perfecting the sound and is regularly releasing Walkman-style phones to meet this need and is doing well to sho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

this idea works.

You might think it’s extremely difficult to find .

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

/MobilePhones/default.aspx">cheap mobile phones with all of these features but with the exception to the satellite na

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

igation system (at the moment); you can get all these features on some of the most basic phones without worrying too much

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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