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To get a hold on the already saturated music phone market, the need to innovate is of prime i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mportance. There are already music phones available that features multi format file support,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

arge memory and other fancy features like wireless headphones and stereo speakers. It takes s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

me effort to come up a model with unique feature that everyone stands up and take notice. Som

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

thing which the Korean mobile phone giant was successful in doing with the LG U400.

The LG

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

400 is unique not only in its DJing feature – something previously unheard of in mobile phone

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, but also in terms of design. Filled with confidence and enthusiasm after the success of the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

LG Chocolate's groundbreaking design, the company made many bold experiments with the design

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of the LG U400. The off-center jog wheel, chrome enriched call keys and liberal use of other

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

esign elements gives a strong and unmistakable personality to the LG U400.

The LG U400 is es

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

entially a music phone with an evolved music player that is compatible with almost all audio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd video formats. External memory card slot, Bluetooth stereo headset profile, dedicated musi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

control that resembles an iPod makes the LG U400 comparable to any top of the line music pho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e. But the USP of this handset is its unique 'scratching' sound that could be created on any

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

track played on the LG U400 – a feature expected to be instantly popular with wannabe DJs and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

turn-table enthusiast.

The LG U400 is a 3G phone and is capable of video calling across UMTS

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

networks other than voice calls across triband GSM mobile network. Other than the VGA camera

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sed for video calling, the LG U400 includes a 2.0 megapixel camera with all added functionali

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ies including video recording. Swift and painless data transfer/download via GPRS and EDGE or

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

local and remote connectivity through USB or Bluetooth – the LG U400 is way beyond just music

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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