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Mobile phones have a longer history than you might expect. The first mobile phones were, in fact,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in use in 1946, when the Swedish police had them in their police cars. These quickly spread to the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

US and elsewhere, and by the 1950s devices existed that basically looked like very large versions

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f today’s mobile phones.

Mobile phones stayed an expensive, minority item until the ‘80s, when th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y became car phones. These phones were designed for permanent installation in a car, meaning that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

their size and power usage wasn’t that much of an issue. Companies started buying huge numbers of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hese for businesspeople to have in their cars, and the industry saw the kind of demand that was ou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

there for mobile phones.

As technology moved forwards and got cheaper thanks to the massive dema

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d for car phones, the first truly mobile phones came about. In the ‘90s, advances in battery techn

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ology meant that phones could stop being ‘bricks’ and started becoming the small, sleek devices we

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

know today.

Since the mid-90s, however, surprisingly little has happened to mobile phones. Sure,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hey’ve got prettier, with their clamshell form factors and silver cases, but in terms of phone tec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nology they’re pretty much in the same place. Instead of wanting better phone service, people have

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

started to use their phones as cameras, or mp3 players, or for playing games on the go.

The next

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

generation of the phone technology itself is here already: it’s known as 3G, and you’ve probably h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ard of it. For some reason, however, no-one really seems to care about 3G. Sure, you can watch vid

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

os on your mobile, but it costs a bomb, and few people really want to do that. It turns out that t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hose tiny phones have an unexpected limitation – their screens are too small for anyone to really

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e interested in using them for Internet access or any of the other fancy things you can do with 3G

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Unless a killer app comes along, it looks like we’re going to have today’s phones for a long time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You might have heard about a new marketing technique called buzz marketing. If not, it's something you have to be aware about because it's a great way to get new products talked about and known. In buzz marketing you give your new product.

Enterprise resource planning systems are management information systems that integrate and automate business practices associated with the operations, production and distribution aspects of a company engaged in manufacturing products or services.

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