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Mobile phones have come a long way since their launch more than 30 years ago. Once a rarity it is now rar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er to meet someone who doesn’t have a mobile phone.

Originally designed as a means to communicating wi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

h people whilst on the move, today they are becoming a part of our lives that few people would ever want

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o give up.

What was once just a means to talk to people, modern mobile phones can now send pictures, sms

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

text messages, email, sounds and now mobile video clips to each other. They have become the ultimate mini

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pc and include megapixel digital cameras, web browsers, digital camcorders, address books, personal plann

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rs, instant messengers and a whole lot more.

It is easy to see why people sometimes feel naked when they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

suddenly realize they have left their mobile phones at home.

Recording and sending mobile video is tippe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to be more popular than sending an SMS text message. The use for this new technology is only limited by

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our own imagination and creativeness. Pictures can be far more powerful than words alone.

For example: Y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u’re sat at your desk at work in a windowless building, your boss has just told you the project that you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ave spent the last six months on is to be shelved, your feeling down but then all of a sudden you have a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ew message on your mobile phone. You open it up to see your wife has just sent you a video of your baby t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

king their first crawl across the floor. Suddenly life makes sense again.

Your in a bar having a drink w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

th colleagues when all of a sudden your favourite celebrity walks in. Keen to share this moment with yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r friends you quickly get out your mobile phone, record the moment and send it to your friends instantly

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or them to see.

Not one to miss out on an opportunity the mobile phone content providers soon created th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ir own mobile phone videos ranging from “Happy Birthday”, “Messages of Love”, “Music Videos” to “Cartoo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s” video clips.

They are becoming increasing popular not only for personal enjoyment but as messages we

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

an send to friends and family. Whatever the occasion, there is a suitable mobile phone video clip for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I'm encouraging everyone to do what they're passionate about and not worry about the money - the money will come. There's a secret rule of the universe that our parents and teachers failed to mention to us. That is; When we're passionate about things, and we put all our energy into them, when we give it all we've got, the world notices and somehow things start to fall into place almost like serendipity - like it was meant to be.

The Fashion solutions from the Nokia, specially members of the L'Amour collection is spoken with a great deal of respect in all fashion circles. The emphasis given on design aesthetics on each of L'Amour handsets is its main forte rather than its functionality.

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