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If you watch TV, and especially if you are a loyal spectator of the NFL Channel, you might have heard about all the controversy surrounding it recent

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly. For those viewers and any others who are interested in learning more about exactly what is going on, the following information should clear it up

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for everyone.

What is the NFL Channel

Firstly, the NFL Channel has been around since 2003 when all 32 professional league coaches

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

voted on its approval to begin airing. It is a specialty network that is actually owned and operated by the National Football League as whole and is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hown in the United States as well as parts of Canada.

The NFL Channel airs all of the pre-season games as well as many seasonal games live whenever

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ossible. One of the other great features of this network is that if you miss a game, you can watch a re-run of it as they replay them several times a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fterward. In addition the NFL games, they also run their own, customized programming. Presently, there are twelve programs in total which include a c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

llege football show, a daily highlights segment, the ‘Team Cam’ which airs live coverage of any NFL-related press conferences, as well as sports-orie

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nted movies – vintage and current, the replay show and more. Football fans could actually watch for a month of Sundays and still be newly entertained

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on a regular basis.

The Controversy

Most people think the controversy is the result of the satellite TV providers monopolizing the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

NFL Channel when in actuality, there are presently more cable than satellite providers. DirecTV and Dish Network both carry it as well as NPS which i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s a C-Band satellite provider. The list of cable companies that carry the NFL Channel are:

1. Comcast – based in Philadelphia, PA 2. Cox Commu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ications – which is a wholly-privately owned network as well as the 3rd largest cable provider in the US 3. Verizon FiOS TV - available throughou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t certain parts of the United States and was the first to offer ‘fiber optic’ television service 4. Insight Communications – head-quartered in NYC

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

but currently only available in Kentucky, Ohio, Illinois and Indiana 5. WOW! – cable and internet service provider ranked the best in 2004 6. R

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

N – a high-speed/broadband fiber optic, cable company serving the metropolitan markets of NYC, Boston, Philadelphia, Washington DC, Chicago, Los Ange

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

les and San Francisco.

The controversy actually lies in a dispute between the cable companies and satellite TV providers in conjunction with Time Wa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ner. Time Warner accused Direct TV of lying about having the only access to the NFL Channel in an attempt to lure people away from Time Warner Cable.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

In lieu of this controversy, Time Warner Cable dropped the NFL Network from its list of available programming in September 2006. Additionally, Chart

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r Communications also previously dropped it in December of 2005.

So that’s the story about the NFL Network and its controversy folks – in a nutshell

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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