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In October of 2001, Dish Network and Direct TV made a very serious attempt at joining forces with one

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

another which would have given these two Satellite TV providers a huge monopoly in the satellite TV

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

industry, however, the US Department of Justice took a bold face stance and blocked the merger.

If t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e merger between Dish Network and Direct TV would have taken place, the new company would serve the e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ntire US without fear of any competition, resulting in a complete monopoly position that is not allow

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d. As we all know, competition spurs competitive pricing and continuous progress and a merger of this

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

magnitude would basically result in less progress and the possibility of inflated prices.

At the pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sent time Dish network and Direct TV are the only two satellite TV providers in America, a merger bet

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ween the two would reduce this to just one company, which clearly is a dangerous monopoly situation f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r consumers at hand. Even in areas with cable TV the merger would result in just 2 television broadca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sting providers, of which each has a monopoly on its own technology.

In their application, Dish Netw

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ork and Direct TV claimed that their joining of forces was necessary to compete against the cable TV

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iants. However, at the time of said application, statistics indicated that satellite TV was growing a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t an incredibly fast pace while cable TV subscriptions were on the decline.

Over all it seemed that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ithout any other satellite TV providers a merger between Dish Network and Direct TV would not be in t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he public’s best interest. The fact that there are two satellite TV providers and not just one is a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

blessing to everyone interested in signing up for Satellite TV Service, as mentioned earlier competit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ion is good for pricing.

Dish Network and Direct TV are now going head to head with one another in a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

very aggressive marketing campaign and as a result the consumer gains to prosper very nicely by takin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g advantage of the phenomenal deals that are being offered by either of these two Satellite TV giants

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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