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The numbers of those who just connect their TV to a simple roof top antenna can probably be counted on the fingers of one hand. I assume you are not one of those minimalists who need 30 minutes of news programming to get by

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in a day. Most likely, you are one of those millions who want 200+ channels in their home and are wondering which of the biggies to choose.

There are hundreds of websites offering detailed price lists, programming analysi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s and freebies. I will not attempt to compete with them. By a simple comparison of costs, you are unlikely to get a good idea of the content and value of these channels. Therefore, we need to look at the viewing audience an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d see what the specific requirements of user groups are. On pricing, let me make a few general statements first:

Nothing is free. When any of the networks offers you free equipment and installation, it is only defe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rring payments over a year. Both DirecTV and Dish Network require you to commit on a one-year subscription.

If you are an average watcher - say 2-3 hours per day - then, over a two-year subscription - your costs w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ith DirecTV or with Dish Network will be very similar.

To help you decide, I have broken down viewing audience into a few well-defined sub-groups. We will look at the networks from their differing perspecti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ves.

Working Families - viewing primarily in evening hours or on weekends

Requirements: parental control on specific channels (children may be unsupervised during the day), control over pay per view, adequa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e children programming and info-entertainment channels. OK sports coverage. Availability of Internet, local channels.

Recommendation: either DirecTV or Dish Network is good enough. Select on least cost basis -

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Dish Network is marginally ahead here.

Housewives at home - not working

Requirements: recording capability, good film channel availability, good HD TV.
Recommendation: Dish Networ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

k.

Elderly people

Requirements: good film channels, good news coverage, religion channels. Internet, sports, simpler choice of equipment.
Recommendation: Dish Network
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
li>

Immigrant workers in the USA

Requirements: language content from the relevant region, good news coverage.
Recommendation: DirecTV

Young working families <

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ul>

Requirements: strong sports content, easy shift of residence, good HDTV, and easy shift of residence.

Recommendation: DirecTV for strong sport and Dish Network for easy mobility

Whi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le both the networks offer you a number of accessories, the variety available with Dish Network is larger. The key accessories are:

IR to UHF converter for the remote - That means that even if you have hooke

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d up four TVs as both the networks do free, you could only operate the receiver with the remote if you were in the same room as the receiver. The IR to UHF converter makes your remote radio controlled. This means that you c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n now operate it from any room in the house. Installation is simple; just plug it into the mains!

Wireless Phone Jack - Sometimes, you may not have a phone jack near the receiver. However, your receiver ne

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eds to communicate with the network for a pay per view TV experience. Just plug the wireless phone jack to a phone jack and an electrical outlet. The phone signals now travel on the electrical line to the receiver.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

>

Purchase of Equipment
Dish Network insists that you use equipment supplied by them. Sounds autocratic but is OK by me since what you get is perfectly tuned equipment that works well together. DirecTV allows y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou to mix and match equipment of your choice. The key issue here is that you are responsible for compatibility issues.

Final Recommendation
As I read the paragraphs above, my choices become clear. For mo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

st general classes of viewers, Dish Network is a better choice - marginally in terms of cost, it also offers better HD TV choices and more accessories. If your main interests lie in sports or you are interested in foreign l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

anguage programming - look at DirecTV. It offers more choices in these categories. You must be a more educated viewer by now and the decision you have to take must be clearer. Here is wishing you hours of satisfying viewing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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