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After their recent acquisition of YouTube and all the controversial dust that that has stirred up, we could be forgiven in believing that now would be an opportune mom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ent for Google to regroup? Apparently not. Never one to rest on its laurels, Google has made a pre-emptive strike into enemy territory. While the smoke of battle

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

still drifts thickly through the techo-air, Google has launched a seemingly covert offensive action into Microsoft’s own backyard.

Google has again flexed its giant m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

scles by acquiring Jotspot. The financial details of the acquisition have not been disclosed. This seemingly minor situation may be the flashpoint that will bring Goo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

le and Microsoft into a head-on war. Like some of Hollywood 's more bizarre movie script ideas such as "Wag the Dog", this may turn out to be a virtual case of the t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ail wagging the dog. Certainly the potential for this small company of Jotspot to dictate terms to the giant Google is very credible - given their unique power of the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r software products.

Jotspot, founded by Joe Krause and Graham Spencer introduced us to the term WIKI. The term ‘wiki’ is believed to have been originated by Ward Cu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ningham from a Honolulu International Airport sign that he had seen. The Hawaiian terms means ‘swift’ or ‘quick’ and then referred to the shuttle bus that was labeled

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

“Wiki, Wiki”. Like the shuttle, the wiki was simple and quick to use.

Many people are not yet aware of the impact this little Hawaiian word is about to have in their

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

daily lives. Much like the term ‘blog’, wiki is poised to become the next major buzzword around the water cooler. A wiki is basically a web site that can be edited

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with simple tools and no experience of html coding. It could become the Pandora’s box of the internet. The term that most people will know associated with this ter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is ‘Wikipedia’ – the largest available online encyclopedia.

The framework of a wiki is fairly democratic, allowing in most cases, anyone to edit materials online tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

formerly they would have required permissions before being able to edit. This creates a very even working ground in which creativity and chaos both hold equal sway.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Many companies now use wikis as a collaboration tool that is far more accessible than the traditional and rigid intranets. All departments of a company can achieve

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

qual status in communications. In terms of productivity, early results have been very positive – particularly in the area of employee suggestions. Currently, most w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

kis are on retained inside intranets because of the accepted social controls. Any and all employees can interact. Now that Google has become a player in this arena w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

can expect the usage of wikis to become universal. Prior to the introduction of wikis, there was always a moderator that controlled postings - before they were avai

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lable publicly. With wikis virtually all censorship has been removed.

So where is the battlefield, you ask?

Microsoft’s flagship Office Suite has faced little compe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ition in the arena of PC integrated office management software. Now Google has begun freely providing a directly comparable facility for creating online documents and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

spreadsheet applications. In recent years Microsoft’s pockets simply became heavier and deeper. That may be about to change with the universal adaptation of wikis.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.writeyou.org.ua/article/187819/writeyou-WikiWiki--Jotspot-and-Google.html">Wiki-Wiki - Jotspot and Google</a>

BB link (for phorums):
[url=http://www.writeyou.org.ua/article/187819/writeyou-WikiWiki--Jotspot-and-Google.html]Wiki-Wiki - Jotspot and Google[/url]

I can tell you that as a breed, entrepreneurs are an impatient lot and many jump on the first business bandwagon that comes along just for the sake of being in business. That’s a big mistake that usually comes back to bite them in their entrepreneurial behinds.

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