Tags |
|
|
Links |
|
|
Write You - Don't Waste Your Marketing Dollars on People Who Don't Like Hot Dogs!
Don’t you love going to a friend’s house just so they can whip out the latest family photos of fat ol’ uncle Ernie sitting in a beach chair, holding a warm beer and smiling like he just let out a fart.
What joy!
And don’t you just salivate over the thought of g
What joy!
And don’t you just salivate over the thought of g
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
oing to a dinner party where you’ll be seated next to a sweet old lady who’s dying to tell you about how she’s been constipated since 1964.
Can you just stand the thrill of it all?
And don’t you just love when businesses talk about how great they are, how they
Can you just stand the thrill of it all?
And don’t you just love when businesses talk about how great they are, how they
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
really care about their customers, how nobody can do a better job than they can, or provide better quality and service.
Or how they’ve been written up in the Podunk Herald for selling a billion Girl Scout cookies in one day, and they now sit on the board of the
Or how they’ve been written up in the Podunk Herald for selling a billion Girl Scout cookies in one day, and they now sit on the board of the
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
local mental health hospital, feed the homeless, and carry a pooper scooper when they walk their dog.
Are you getting my point?
Okay, let me put it to you this way...
Nobody gives a rat’s behind about you or you business – especially if they don’t know you – a
Are you getting my point?
Okay, let me put it to you this way...
Nobody gives a rat’s behind about you or you business – especially if they don’t know you – a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nd you’re asking for their money!
So don’t talk about yourself or your business... when you’re trying to make a sale.
Because your customer has only one thing on his mind when he reads your ad, sales letter, brochure or walks into your store or
So don’t talk about yourself or your business... when you’re trying to make a sale.
Because your customer has only one thing on his mind when he reads your ad, sales letter, brochure or walks into your store or
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
offices:
WIIFM No, no, that’s not an FM radio station. They’re thinking What’s In It For Me.
So t
WIIFM No, no, that’s not an FM radio station. They’re thinking What’s In It For Me.
So t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ell them!
But before you can tell them – you’ve got to know who they are – and what they really want.
I can earn $10,000 every day of the week selling $1 hot dogs from a pushcart... if in front of my pushcart there’s a ten-block-long line of hungry hot
But before you can tell them – you’ve got to know who they are – and what they really want.
I can earn $10,000 every day of the week selling $1 hot dogs from a pushcart... if in front of my pushcart there’s a ten-block-long line of hungry hot
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
dog lovers.
So, in the unlikely event that you’re selling hot dogs – don’t waste your marketing efforts on people who aren’t hungry and don’t like hot dogs.
Pick the low hanging fruit! Okay, I’m mixing metaphors (in deference to those of you who might be vegeta
So, in the unlikely event that you’re selling hot dogs – don’t waste your marketing efforts on people who aren’t hungry and don’t like hot dogs.
Pick the low hanging fruit! Okay, I’m mixing metaphors (in deference to those of you who might be vegeta
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rians).
Back to Hot Hogs Wondering how to get that line to form in front of your pushcart? Simple.
Figure out why these people are hungry... and why they love hot dogs!
It wouldn’t hurt to also find out where they live, work a
Back to Hot Hogs Wondering how to get that line to form in front of your pushcart? Simple.
Figure out why these people are hungry... and why they love hot dogs!
It wouldn’t hurt to also find out where they live, work a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nd play – and how best to communicate with them.
Regardless of what you’re selling – hot dogs, financial planning, vitamins, enterprise software solutions or nose hair trimmers - would you communicate with an engineer in the same way you would with a harried hou
Regardless of what you’re selling – hot dogs, financial planning, vitamins, enterprise software solutions or nose hair trimmers - would you communicate with an engineer in the same way you would with a harried hou
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
sewife?
An engineer wants to see hard facts and figures, he’s not impressed or persuaded by florid promises or touchy-feely we love you, respect you type of language.
And he certainly doesn’t want to hear how great you think you, your product and compa
An engineer wants to see hard facts and figures, he’s not impressed or persuaded by florid promises or touchy-feely we love you, respect you type of language.
And he certainly doesn’t want to hear how great you think you, your product and compa
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ny are.
The overburdened working wife and mom, on the other hand, wants to catch her breath. She’d love an hour-long massage, a dinner out – she wants to feel appreciated and understood.
So before you sell her – show and prove to her that you know what her ever
The overburdened working wife and mom, on the other hand, wants to catch her breath. She’d love an hour-long massage, a dinner out – she wants to feel appreciated and understood.
So before you sell her – show and prove to her that you know what her ever
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
y day is like and what will make her happy.
This is called market research. Do it. It will make you rich and save you time and effort.
Then, sit down at the kitchen table with your customer (no, not for real – though it wouldn’t be a bad idea if you can swing i
This is called market research. Do it. It will make you rich and save you time and effort.
Then, sit down at the kitchen table with your customer (no, not for real – though it wouldn’t be a bad idea if you can swing i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t) and tell them how it came to be that you understand what they’re going thru and how – specifically – you’re able to help them.
Look... we all love to talk about ourselves. We are our most favorite subject, and the object of our most determined attention.
Hav
Look... we all love to talk about ourselves. We are our most favorite subject, and the object of our most determined attention.
Hav
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
n’t you noticed that the degree to which someone values your friendship is directly proportional to the time you allow them to talk about themselves?
So turn that knowledge on its head when you’re marketing your product or service.
Let your customer read about
So turn that knowledge on its head when you’re marketing your product or service.
Let your customer read about
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
himself in your marketing material.
The Most Powerful Word in the World
Do you know what the most powerful word – in any language – in the world is?
No, it’s not “Free” – though that probably comes in a close second.
The one
The Most Powerful Word in the World
Do you know what the most powerful word – in any language – in the world is?
No, it’s not “Free” – though that probably comes in a close second.
The one
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
word – the most powerful word – for you to use in your marketing material – regardless of what you’re selling...
...The one word above all others that will immediately get your customer’s attention and help persuade them to do your bidding is, are you ready for
...The one word above all others that will immediately get your customer’s attention and help persuade them to do your bidding is, are you ready for
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
it? Here it is... your customer’s name.
Try getting someone’s attention, or impressing them with your devotion to their needs by saying, “Hey, you, buddy, you with the hair on your head, I’m over here, give me your money...”
Now of course you can’t always use
Try getting someone’s attention, or impressing them with your devotion to their needs by saying, “Hey, you, buddy, you with the hair on your head, I’m over here, give me your money...”
Now of course you can’t always use
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a person’s name in your marketing material – but you can still “personalize” your marketing message.
You’ll sell more, and sell quicker when, in all your marketing material, you talk more about your customer... than about you or your company.
Returning now, and
You’ll sell more, and sell quicker when, in all your marketing material, you talk more about your customer... than about you or your company.
Returning now, and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
for the last time, to hot dogs...
Since it’s highly unlikely that you’re the only hot dog vendor in town... you’ve also got to figure out why your customer should buy your hot dogs... and not your competitor’s.
So... maybe we’ll talk about that the next time..
Since it’s highly unlikely that you’re the only hot dog vendor in town... you’ve also got to figure out why your customer should buy your hot dogs... and not your competitor’s.
So... maybe we’ll talk about that the next time..
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.writeyou.org.ua/article/65707/writeyou-Dont-Waste-Your-Marketing-Dollars-on-People-Who-Dont-Like-Hot-Dogs.html">Don't Waste Your Marketing Dollars on People Who Don't Like Hot Dogs!</a>
BB link (for phorums):
[url=http://www.writeyou.org.ua/article/65707/writeyou-Dont-Waste-Your-Marketing-Dollars-on-People-Who-Dont-Like-Hot-Dogs.html]Don't Waste Your Marketing Dollars on People Who Don't Like Hot Dogs![/url]
Related Articles:
When Personal Impacts Professional: Managing Your Career When Personal Concerns Take Center Stage
Real Estate Magnetize Offshore Outsourcing
China - Building a Better Internet
Bookmark it:
|