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In the hyper competitive world of trade shows trying to stand out from the crowd can be quite challenging. It seems that everyone has a nice display, great graphics, brochur

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es and the typical ball point pen or koozie with logo which makes it difficult to be different. Below are a few strategies that can be used to create that unique experience

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nd leave lasting impressions.

At a typical trade show your eyes and ears are pretty much being taken care of, but what about the sense of smell, touch and taste? Here are a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

few strategies that can help engage all the other senses.

Smell - Smells can create quite an emotional response in most individuals. In fact, you probably have a fond mem

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ry attached to the smell of your grandmothers freshly baked cookies or the smell of wood in your fathers workshop. For example, every time I smell gasoline I think of workin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at my grandfathers gas station as a child in the summer. ScentAir, based in Charlotte, NC, offers scent delivery syst

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ms that are normally used in retail, medical and entertainment venues but can easily be adapted for the trade show floor. The company offers over 1000 scents and can even cu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stom create a branded scent just for your company.

Touch - Touch is how we learn as children and is also a valuable learning tool as adults. Put products in clients hands,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

et them try them out. Try not to see what your sell as museum pieces that no one can use. A more subtle approach in engaging touch is through your feet. The only thing I hat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

about walking the show floor or working at a show is how my feet feel afterwards. By the end of the day I find myself looking for soft carpets to walk on so why not take ad

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

antage of this dilemma. The Comfort Channel offers quite a variety of foot massagers and ma

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y of them are quite portable. Invite prospects in for a nice foot massage while discussing how you might be able to help further their business. You can also help your prosp

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ct to remember you on the way home. For most trade show attendees the way to and from the show is via plane. Instead of the typical pen promotional item why not give away br

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nded inflatable neck pillows. They are quite affordable and can be found at

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ePromos.

Taste - Taste can be quite a challenge as we most often taste things by eating. Some shows will enable you to give out food and others won't so make sure to re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er to you exhibitor manual. You can purchase branded food items with you company name and or logo. Most commonly seen at shows is mints, but there are plenty of other option

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

like candies, nuts, even wine<

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a>. Another strategy with Taste is to send out food after the show. A great example of this would be to send a pizza to a hot prospect for lunch with a slice missing. In pla

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e of that slice would be a piece of paper saying that your companies solution is the missing piece of the puzzle.

In the end your goal at any show is to stand out, get noti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed and walk away with as many potential leads and business opportunities as possible. The above solutions are only a part of the puzzle but one that is most often overlooked

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Are you missing opportunities to increase sales and your business success? By the way, how is your intuition?

If you're putting together a display for an upcoming convention or trade show, consider these three rules: keep it simple, keep it colorful, and keep it dramatic.

Internet advertising agencies carry the intended advertising message to a selected audience. It is essential to understand the distinction between the two commonly used terms - media and media vehicles. Newspapers form a media. Under this media, there are so many media vehicles. One of them is The New York Times. The same holds true with magazines, television channels, radio and Internet.

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Write You - How To Stand Out at Your Next Trade Show: Engage All The Senses

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